Virtual Digital Marketing Director

Health insurance
~ Company car
~ Dental insurance
MARKETING MANAGER
Marketing & Business Development | ServiceMaster by Neverman
Columbus, Ohio
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Hybrid (50% Remote)
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3+ Years Experience
The Marketing & Business Development Manager drives brand awareness, qualified lead generation, relationship marketing, and revenue growth across all ServiceMaster by Neverman divisions. This role connects marketing, sales, operations, and community engagement, delivering a consistent brand presence while advancing growth through digital marketing, event management, sales enablement, and strategic business development.
The Marketing Manager owns the planning, execution, and measurement of marketing programs; manages internal and external communications; supports business development initiatives; and cultivates strong relationships with industry organizations, referral partners, and community stakeholders.
Increase brand visibility and market awareness across all service areas and divisions.
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Generate qualified leads and directly support revenue growth targets.
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Strengthen relationships with clients, referral partners, and industry associations.
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Equip sales teams with effective marketing tools, collateral, and resources.
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Maintain and elevate the company’s reputation and digital presence.
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Execute high-impact marketing campaigns, events, and community engagement initiatives.
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Ensure strategic alignment between marketing, sales, operations, and leadership.
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Measure, analyze, and report on marketing performance and ROI.
Marketing Strategy & Demand Generation
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Develop and execute integrated marketing plans aligned with company growth objectives.
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Manage annual marketing calendars, campaigns, and promotional initiatives.
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Plan and oversee lead-generation activities across digital, traditional, and relationship marketing channels.
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Manage marketing budgets and track campaign effectiveness against measurable KPIs.
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Monitor market trends, customer insights, and competitive activity to identify growth opportunities.
Sales Enablement & Business Development
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Create and maintain sales collateral, presentations, brochures, flyers, and digital marketing materials.
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Provide targeted marketing support across all sales team verticals.
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Coordinate promotional item purchasing, sourcing, and inventory management.
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Conduct weekly sales and marketing alignment communications for each vertical.
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Support business development through targeted campaigns, networking, and relationship-building activities.
Pre-Loss & Relationship Marketing
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Assist in cultivating relationships with referral sources, property managers, insurance professionals, facility managers, and key community partners.
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Serve as the marketing liaison for industry associations and member organizations, including BOMA, IREM, IFMA, OHLA, OALA, CAA, CAI, and other strategic organizations.
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Coordinate sponsorships, advertising placements, trade show participation, and networking events.
Digital Marketing & Online Presence
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Manage company social media platforms, including content creation, scheduling, engagement, and performance monitoring.
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Oversee SEO and PPC strategies, budgets, and vendor relationships.
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Manage website content, updates, and ongoing optimization.
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Monitor and improve online reputation through review management across Google, Facebook, BBB, and other platforms.
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Implement email marketing campaigns and customer communication tracks.
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Track, analyze, and report on digital marketing performance and recommend continuous improvements.
Content & Brand Management
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Maintain brand consistency across all marketing channels and materials.
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Create compelling social media posts, blog articles, newsletters, case studies, video, photography, and print marketing collateral.
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Utilize Canva, Adobe Photoshop, and other design tools to produce professional marketing assets.
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Coordinate professional photography and video projects, including site visits and company events.
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Protect and enhance the company’s reputation through proactive brand management.
Event & Community Marketing
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Plan, coordinate, and execute company-sponsored events, including Wake Up / Bowl with Neverman, Forgotten Holiday Party, Learn and Burn Continuing Education Course, ServiceMaster Appreciation Golf Outing, Annual Holiday Party & Employee Appreciation Events, and other client-related and organizational events.
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Manage trade show participation from initial planning through post-event follow-up.
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Coordinate golf outings, sponsorships, community events, and networking opportunities.
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Provide on-site operational support for marketing and business development events.
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Strengthen the company’s community presence through strategic engagement and sponsorship.
Develop customer-facing communications, marketing campaigns, and email marketing initiatives.
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Manage distribution lists and support public relations opportunities as appropriate.
Vendor, Partner & Corporate Program Management
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Manage relationships with marketing vendors, promotional suppliers, event venues, photographers, and advertising partners.
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Coordinate production and on-time delivery of marketing materials and promotional items.
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Evaluate vendor performance and negotiate cost-effective solutions.
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Manage ServiceMaster corporate marketing requirements, initiatives, and brand standards.
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Maintain documentation and reporting related to local marketing expenses.
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Coordinate co-op marketing programs and reimbursement submissions.
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Ensure all marketing activities comply with corporate brand guidelines.
Reporting & Administrative Responsibilities
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Collaborate closely with leadership, sales, operations, HR, and production teams.
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Develop marketing performance reports and dashboard summaries for leadership.
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Track KPIs including lead generation, campaign performance, event ROI, website traffic, social engagement, and brand awareness.
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Support onboarding and orientation for new sales team members.
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Maintain marketing systems, databases, and organizational tools.
3+ years of marketing, business development, or communications experience.
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Bachelor’s degree in Marketing, Communications, Business, or a related field preferred, but not required.
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Demonstrated experience managing both digital and traditional marketing initiatives.
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Familiarity with CRM, email marketing, social media management, and marketing analytics tools.
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Strong strategic marketing, planning, content creation, copywriting, graphic design, social media, SEO/PPC, event planning, relationship management, project management, data analysis, reporting, budget management, vendor negotiation, and communication skills.
This is a hybrid position, approximately 50% remote and 50% in-office and field-based. Attendance is required for designated office days, events, trade shows, and business development functions. Occasional evening or weekend participation is required for events and community activities.
Reporting Structure
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Sales Director.
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Works closely with the Sales Team, Operations Team, Human Resources, Corporate Marketing Partners, Industry Organizations & Referral Partners, and Marketing Vendors & Suppliers.
EQUAL OPPORTUNITY EMPLOYER/AMERICANS WITH DISABILITIES ACT COMPLIANT/VETERAN’S PREFERENCE POLICY/DRUG FREE WORKPLACE