Heavy-Duty Truck Sales Representative

Job Description
Job Description
Job Title:
Heavy-Duty Truck Sales Representative
Location:
Madison, WI
Company:
I-State Truck Center
I-State Truck Center is seeking a motivated Heavy-Duty Truck Sales Representative with experience in Western Star trucks. This role focuses on building customer relationships, identifying needs, and driving sales through product expertise and exceptional service.

Key Responsibilities
Sales & Customer Engagement
Engage new and existing customers to recommend Western Star truck solutions
Conduct demos, presentations, and test drives
Build relationships with fleet managers, owner-operators, and industry clients
Negotiate pricing, financing, and trade-ins to close deals
Product Expertise
Maintain strong knowledge of Western Star models, specs, and applications
Stay current on industry trends and competitors
Educate customers on performance, durability, and efficiency benefits
Sales Strategy
Meet or exceed sales targets
Generate leads through networking, referrals, and industry events
Partner with leadership on growth and market share strategies
Operations & Follow-Up
Track activity and pipeline in CRM
Coordinate with parts and service teams for delivery and customization
Provide post-sale follow-up to ensure satisfaction and repeat business
Qualifications
Experience
2–3+ years in truck, automotive, or related sales
Proven ability to meet sales goals
Western Star experience preferred
Skills
Strong communication, negotiation, and relationship-building skills
Ability to explain technical specs, financing, and warranties
CRM and Microsoft Office proficiency
Education & Licensing
High school diploma required; degree preferred
Valid driver’s license required; CDL a plus
Attributes
Self-driven, customer-focused, and team-oriented
Strong problem-solving skills
Flexible schedule (evenings/weekends as needed)
Physical Requirements
Ability to perform truck walkarounds and test drives
Occasional travel
Benefits
Competitive pay
Company phone & laptop
Uniforms (provided and cleaned)
Medical, dental, vision (eligible 1st of following month)
PTO starting day one + 8 holidays (6 + 2 floating)
401(k) with match
STD, LTD, life insurance
Tuition assistance
Virtual healthcare, EAP, wellness screenings
PPE and pet insurance
Employee discounts
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.

Duties, responsibilities and activities may change at any time with or without notice. Interstate Companies is an

Equal Opportunity Employer, and we encourage all qualified and interested persons to apply for this position by submitting a resume for consideration.
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