User Experience (UX) Designer

Description
We are looking for a hands-on User Experience (UX) Designer to shape and continuously improve the online shopping journey for an ecommerce brand. This role is ideal for someone who blends strong visual design skills with conversion-focused thinking and can independently turn ideas into effective digital experiences. You will enhance site usability, support revenue growth, and create customer journeys that are intuitive, engaging, and optimized for performance across devices.

Responsibilities

Create user flows, wireframes, interactive prototypes, and high-quality interface designs for new pages, features, and site enhancements using Figma or comparable design platforms. Build and maintain a scalable visual system that keeps branding, typography, spacing, components, and imagery consistent across the ecommerce site and related brand properties. Design responsive, mobile-first experiences that improve browsing, product discovery, and checkout interactions for customers on all screen sizes.

Refine navigation structures, search experiences, filtering tools, product detail pages, and cart pathways to reduce friction and support stronger conversion outcomes. Conduct usability reviews, analyze customer feedback, and apply research findings to guide design decisions before launch and during ongoing optimization efforts. Partner with developers by delivering detailed design specifications, preparing production-ready assets, and validating completed work to ensure accuracy against approved designs.

Lead experimentation initiatives by supporting A/B testing and iterative improvements aimed at increasing conversion rate, add-to-cart activity, and checkout completion. Strengthen site visibility by improving on-page and technical search optimization elements such as metadata, internal linking, structured content, and information architecture. Organize digital content and product data in ways that improve discoverability across traditional search engines and emerging AI-driven search and recommendation platforms.

Requirements
Demonstrated experience in UX/UI design for ecommerce websites, with a portfolio that reflects strong visual judgment and customer-centered problem solving. Proficiency with Figma and wireframing or prototyping tools used to move concepts from initial ideas to high-fidelity designs. Working knowledge of ecommerce platforms such as Shopify and an understanding of how design choices affect online merchandising and conversion performance. Ability to apply user experience principles to shopping flows, navigation, search, and checkout processes in a fast-paced digital environment.

Experience using research, usability testing, or behavioral insights to improve interface design and inform optimization priorities. Familiarity with accessibility standards and best practices for creating inclusive digital experiences. Understanding of conversion rate optimization methods and the ability to contribute to testing and performance improvement initiatives. Comfortable collaborating across design, development, and business teams while also taking ownership of execution-oriented work. Innovation starts with people.

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