Marketing Specialist

Job Description
Job Description
Roles and Responsibilities
Responsible for the smooth execution of marketing campaigns, including managing campaign goals, content creation and curation, team/stakeholder communication, project management, development of promotional assets, and reporting results. Manage advertising channels, including trade publications/paid social/PPC/display from creation to execution, performance management, optimization, and budget adherence. Create or support the development of content, spanning a multitude of different content formats and types.

Own the planning, design, creation, and reporting of social media and email marketing efforts for Shiftboard's ecosystem. Support the planning and execution of events (tradeshow, webinars, etc.) to ensure attendees' positive experience. Develop an understanding of marketing KPIs to serve as a reporting and analytical expert, supporting key analysis to understand various performance and trends of marketing impact. Partner with key stakeholders within marketing as well as cross-functionally.

Leverage a broad range of marketing technologies including but not exclusive to HubSpot, Salesforce, ZoomInfo, WordPress, Google Analytics, and Google AdWords. Develop necessary knowledge of Shiftboard's customers, target markets, products, positioning, and market space.

Qualifications
B.A./B.S. degree in marketing or related field required
1-3 years of professional experience in a marketing role
Results-oriented with a metric mindset, a can-do attitude, and an eye for detail
Extremely comfortable in a fast-growth start-up environment
Experience in B2B SaaS marketing a big plus
Must have the ability to learn quickly and effectively
Excellent organizational, project, and time management skills