Salesforce Marketing Cloud (SFMC) Developer

Key Responsibilities

• Design, develop, test, and maintain personalized email campaigns and marketing communications using Salesforce Marketing Cloud.

• Develop and implement complex AMPscript logic for dynamic content, personalization, conditional rendering, and data lookups.

• Create and maintain reusable email templates, content blocks, and responsive email layouts using HTML and CSS.

• Work with Data Extensions, Contact Builder, and subscriber data to support audience segmentation and personalized marketing campaigns.

• Develop and optimize SQL queries for data extraction, filtering, segmentation, and campaign data processing.

• Configure and maintain automated marketing workflows using Automation Studio and Journey Builder.

• Implement Server-Side JavaScript (SSJS) where required for advanced scripting and automation.

• Integrate Salesforce Marketing Cloud with Salesforce CRM and external systems using REST and SOAP APIs.

• Perform unit testing, integration testing, debugging, and troubleshooting of marketing automation solutions.

• Optimize email rendering, campaign performance, data accuracy, and overall marketing execution.

• Collaborate with marketing, CRM, business, and technical teams to translate business requirements into technical solutions.

• Follow coding standards, data privacy requirements, and marketing communication best practices.

Required Skills

• 6+ years of hands-on AMPscript development experience.

• Strong expertise in Salesforce Marketing Cloud.

• Proficiency in AMPscript functions, including data lookups, conditional logic, and dynamic content personalization.

• Experience with SQL queries and Salesforce Marketing Cloud Data Extensions.

• Hands-on experience with Email Studio, Automation Studio, and Journey Builder.

• Strong knowledge of HTML and CSS for responsive email development.

• Experience with Contact Builder, subscriber management, and audience segmentation.

• Troubleshooting, debugging, and performance optimization skills.

• Strong communication, analytical, and problem-solving abilities.

Preferred Skills

• Experience with Server-Side JavaScript (SSJS).

• Knowledge of Salesforce CRM integration with Marketing Cloud.

• Experience with REST and SOAP APIs.

• Familiarity with Marketing Cloud Connect.

• Experience with triggered sends, transactional emails, and event-driven marketing.

• Knowledge of email deliverability, CAN-SPAM, GDPR, and other applicable privacy regulations.

• Salesforce Marketing Cloud certifications are a plus.