Head of Brand and Creative Marketing

We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Job Summary
Acquisition Marketing designs and delivers digital campaigns that attract new customers and expand our user base.

The team uses channels including social media, search, app marketing, programmatic, and video advertising, applying data-driven insights to improve performance and drive efficient, sustainable growth. The Role You'll Play
The Director, Acquisition Marketing is responsible for new user acquisition for ClassPass across paid media and brand marketing. You'll shape the full-funnel strategy, from building awareness and consideration to driving efficient conversion, while overseeing a multi-million-dollar media budget across global markets.

As a member of the marketing leadership team, you'll lead a multidisciplinary team and partner closely with Creative, Lifecycle, CRO, Analytics, and Product to balance near-term performance with long-term growth.

Own global new user acquisition across direct response and demand generation, forecasting performance and adjusting strategy against growth targets
Lead and develop a team spanning paid media, brand marketing, and analytics while fostering performance, creativity, and collaboration
Manage the multi-million-dollar acquisition budget, optimizing channel and country allocation across short-term efficiency and long-term brand building
Guide paid social, paid search, app, and programmatic media to deliver efficiently against LTV:CAC targets
Build the upper-funnel media strategy across OOH, CTV, brand partnerships, and influencers, with clear objectives and measurement plans
Drive seasonal, multi-channel campaigns with Creative, Lifecycle, CRO, and Product, creating a consistent journey from first impression through conversion
Advance full-funnel measurement through MMM, incrementality, and brand lift testing while holding agencies, platforms, and partners accountable for performance and value
10+ years of experience in consumer acquisition or growth marketing across brand and performance channels
~Proven success building brand campaigns, investing in upper-funnel media, and demonstrating impact on awareness and new customer growth
~ Hands-on expertise across paid social, paid search, and programmatic media, including directing agencies and platform partners
~ Experience managing large, complex marketing budgets, including forecasting, channel allocation, and spend strategy
~ Strong understanding of full-funnel measurement, with the judgment to recognize data limitations and make informed decisions
~ Strong brand and creative instincts, with experience briefing and partnering with creative teams on campaigns that build the brand and drive action
~ Clear communication and stakeholder management skills, including presenting to executive leaders and managing external agencies and partners
The total compensation package for this position may also include a performance bonus, benefits and/or other applicable incentive compensation plans
We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply.

We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics. By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply.

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