Product Manager Marketing Cloud

Kforce has a client that is seeking a Product Manager Marketing Cloud in New York, NY.

Salesforce & Marketing Technology

Strong experience with Salesforce Marketing Cloud products and enterprise CRM ecosystems
Hands-on or product ownership experience with Marketing Cloud Next/Agentforce Marketing, Marketing Cloud Engagement, Account Engagement, Data Cloud, Salesforce Campaigns, Flow, and Reports/Dashboards
Understanding of customer data platforms, segmentation, consent management, identity resolution, personalization, and omnichannel marketing
Experience with APIs, integration patterns, web forms, preference centers, and marketing data flows
Knowledge of deliverability, sender reputation, domain configuration, and email/SMS operational practices is highly desirable
Product Management & Analysis:
8+ years of experience in Product Management, Business Analysis, CRM, Digital Marketing, or Marketing Technology
5+ years of experience delivering Salesforce or enterprise marketing technology solutions
Experience conducting discovery, As-Is/To-Be analysis, Fit-Gap analysis, roadmap planning, prioritization, and business case development
Ability to create BRDs, functional requirements, solution designs, user stories, acceptance criteria, UAT plans, and release documentation
Experience working with globally distributed teams and senior business stakeholders
Marketing Domain Knowledge:
Strong understanding of campaign management, customer journeys, lifecycle marketing, lead generation, nurture, personalization, and marketing operations
Understanding of B2B and B2C marketing models, attribution, funnel conversion, lead management, and customer engagement metrics
Familiarity with digital advertising, UTM tracking, forms, landing pages, campaign ROI, and CRM campaign attribution
Experience balancing global standards with regional marketing, language, regulatory, and business requirements