Marketing Executive

Job Description: Marketing Executive / Specialist / Officer / Coordinator

Role:

• Establish & practice positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
• Coordinate the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
• Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics.
• Social media marketing tools, market research, strategic thinking & digital marketing.

Responsibilities & duties:

• Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels.
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.

Required skills:

• Proven success in developing marketing plans and campaigns.
• Excellent written and verbal communication skills.
• Metrics-driven marketing mind with eye for creativity.
• Experience with marketing automation and CRM tools.
• Proficiency with online marketing and social media strategy.
• Proven success in designing interactive applications and networking platforms.
• Established contacts in media.
• Performance marketing.
• Presentation skills.
• SEO techniques.
• Strategic marketing techniques.
• Product knowledge with innovative sales techniques.
• Relationship building
• Client engagement
• Leadership & team management.
• Willingness to travel CBD Belapur & Nerul.

Educational Qualification:

• BE / B.Tech / Diploma in Mechanical or Any Bachelor’s degree in Marketing, Business or related field with MBA desirable.
• Min. 1-3 years’ experience in similar Sales & Marketing profiles in Mechanical Engineering field.(Fresher’s need not apply please.)
• Tools: Microsoft Excel, Word, PPT, E-mail & written, oral communication.
• Age group: 23 - 35 years
• Gender: Male / Female
• Job location: CBD Belapur & Nerul, Navi Mumbai
• Joining: Immediate / 15 days.
• Salary range: As per qualification, merit & experience. Salary is not a constraint to the deserving candidates as per their merits.
• Perks & Benefits: PF/ESIC available as per statutory norms.