Senior Living Sales Director

Clearwater at the Heights, a luxury senior living community in Houston, seeks a Sales Director to drive occupancy and revenue across independent living, assisted living, and memory support. This on-site leader will own the sales strategy, manage a high-performing team, and cultivate strong relationships with prospects, families, and referral partners. You will guide families through the decision-making process with empathy, host tours and events, and partner closely with operations and care teams to ensure a seamless move-in experience. This role offers growth, autonomy, and the chance to meaningfully impact seniors' lives each day.

Responsibilities

• Lead and execute sales strategies to achieve occupancy and revenue goals for independent living, assisted living, and memory support.
• Build and maintain relationships with prospects, families, and referral partners through tours, events, and outreach.
• Manage, coach, and motivate the sales team to deliver resident-first service and meet performance targets.
• Analyze market trends, competitive landscape, and sales metrics to refine strategies and campaigns.
• Collaborate with operations, care, and hospitality teams to ensure a seamless experience from inquiry to move-in.
• Develop and manage the sales pipeline and CRM, ensuring accurate, timely reporting and forecasting.
• Plan and host on-site and community events that showcase the community's lifestyle and services.
• Ensure all sales practices align with regulatory guidelines, brand standards, and ethical selling.
• Partner with marketing to optimize lead generation, digital presence, and promotional materials.
• Represent Clearwater at the Heights at community events, professional networks, and industry functions.

Required Skills

• Senior living or healthcare sales
• B2
• C consultative selling
• CRM and pipeline management
• Sales forecasting and reporting
• Team leadership and coaching
• Event planning and outreach
• Market and competitive analysis
• Negotiation and closing
• Public speaking and presentations
• Regulatory and compliance awareness in senior living