Head of Marketing Management Remote (m/f/d)

We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first). The Director, RM Strategy - Acquire & Database Health leads the Acquire portfolio within the enterprise Relationship Marketing strategy.

Reporting to the Senior Director, this role is responsible in ensuring we are not just marketing to the same guests more effectively but continuously growing the number of guests we can reach, activate, and convert. It fills a strategic gap by providing dedicated ownership of acquisition, onboarding, database health, and early-lifecycle growth, complementing the team's existing engagement and retention focus. The Director will help advance the evolution from batch-and-blast campaign planning to connected lifecycle marketing built around guest needs, signals, journeys, and measurable outcomes.

As the strategic lead for acquisition and activation, this person develops the strategy, roadmap, standards, and recommendations for database health, marketability, strategic partnerships, new-subscriber growth, referral programs, channel governance, direct mail acquisition, welcome and onboarding journeys, first-purchase conversion, app acquisition and push opt-in growth, and win-back or re-engagement. The Director also contributes thought leadership and reusable practices that strengthen the broader RM organization across Email, SMS, Push, In-App, Direct Mail, and emerging owned channels.

The role will leads through influence across RM Strategy, Activation, Creative, Analytics, Audience Management, MarTech, Product, Resort Marketing, Pass, Hospitality, Retail/Rental, and Operations.

Starting Wage: $150,000 - $185,000 + Annual Bonus + Equity
~ Shift Type: Full Time hours
~ Housing Availability: Strategic Partnership & RM Thought Leadership
Partner with the Senior Director to shape enterprise RM direction and lead the Acquire/Database Health portfolio within that strategy. Own strategies for database health, consent and marketability, new-subscriber growth, referrals, strategic partnerships, and channel governance. Lead direct mail and digital acquisition strategies that move prospects and newly known guests toward engagement and first purchase.

Own welcome and onboarding, first-purchase conversion, app acquisition, push opt-in growth, and win-back or re-engagement strategies. Partner with Audience Management, Analytics, Product, and Technology to remove growth barriers and expand actionable audiences
Lead connected acquisition, onboarding, activation, and re-engagement journeys across Email, SMS, Push, In-App, Direct Mail, and emerging channels. Define guest need states, audience intent, triggers, sequencing, cadence, personalization, suppression logic, content requirements, and success measures.

Maintain portfolio visibility across brands, products, journeys, and channels; balance brand and LOB context with a cohesive Vail Resorts guest relationship; Create clear briefs, journey standards, decision frameworks, and strategy packages that are ready for Operations & Enablement. Performance, Experimentation & Optimization
Assess performance using incrementality, marketability, engagement, conversion, visitation, units, revenue, journey progression, and guest-experience signals.

Cross-Functional Leadership & Transformation
Provide complete strategy packages while RM Operations & Enablement owns feasibility, readiness, execution workflow, QA, deployment, and offshore delivery. Align Brand, Resort Marketing, Product, Technology, Analytics, Creative, Sales, and Operations around acquisition priorities and trade-offs. Influence new ways of working and mentor RM strategists without formal people-management responsibility. Reachable guest-base growth, database health, consent, marketability, and profile completeness.

New-subscriber growth and performance of acquisition partnerships, referrals, and direct mail. App acquisition, push opt-in growth, and cross-channel activation of newly known guests. Incremental units, revenue, visitation, or customer value attributable to Acquire strategies. Win-back and re-engagement performance across priority audiences. Testing velocity, insight adoption, journey optimization, and scaling of proven approaches.

Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field, or equivalent relevant experience.
~10+ years of progressive experience in CRM, lifecycle marketing, relationship marketing, loyalty, customer engagement, or a related discipline.
~ Experience leading enterprise or portfolio-level strategy across multiple brands, products, business units, or complex guest journeys.
~ Demonstrated success building acquisition, onboarding, conversion, engagement, retention, re-engagement, or win-back strategies that delivered measurable business outcomes.
~ Deep expertise in audience segmentation, contact strategy, experimentation, marketing automation, triggered communications, personalization, and cross-channel orchestration.
~ Experience working with customer data platforms, CRM or marketing automation platforms, mobile engagement platforms, analytics tools, and marketing databases.
~ Ability to convert ambiguous business problems and complex data into clear strategies, roadmaps, executive recommendations, and action plans.
~ Exceptional influence, facilitation, communication, and stakeholder-management skills in a highly matrixed environment.
~ Demonstrated ability to lead transformation and drive adoption without relying on formal authority.
~ Strong financial and analytical acumen, including the ability to interpret performance, develop business cases, and connect marketing activity to guest and business value.

Experience in hospitality, travel, destination, retail, loyalty, subscription, or another high-consideration consumer business. Experience designing lifecycle programs across email, SMS, push, in-app, direct mail, and emerging owned channels. Experience partnering with offshore or shared-service execution teams while retaining strategic ownership and quality controls. MBA or advanced degree is helpful but not required. The expected Total Compensation for this role is $150,000 - $185,000 + Annual Bonus + Equity.

MORE employee discounts on lodging, food, gear, and mountain shuttles
~401(k) Retirement Plan
~ Employee Assistance Program
~ Excellent training and professional development
Full Time roles are eligible for the above, plus:
Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
Vail Resorts offers a ‘Hybrid’ work environment where employees living within 50 miles of the Broomfield office work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays.

Employees living outside of a commutable distance can work remotely from British Columbia, Washington D.Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion.

In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution. We follow all federal, state, and local laws including restrictions on child/minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Job Code Function: Digital & Channel Experience