B2B Growth Marketing Lead

About the Role

Lead B2B growth marketing for an early-stage AI company serving education and other content-focused markets. You will build the growth strategy and work closely with product, sales, performance, brand, and content teams to turn growing demand into qualified pipeline.

What You'll Do

• Define the ideal customer profile, lead qualification criteria, scoring, and sales handoff process.

• Generate demand through paid campaigns, SEO, content, events, and outbound support.

• Build landing pages, email sequences, and retargeting programs that nurture prospects toward sales conversations.

• Align with sales on shared definitions, handoff service levels, lead quality feedback, and useful sales collateral.

• Track pipeline and cost per lead by channel, then reallocate investment toward the channels that convert.

What We're Looking For

• Four to eight years of B2B growth marketing experience, including building a growth function or initiative from zero to one at an early-stage company or in a new market segment.

• Experience launching new products or growth initiatives and owning a broad, full-funnel mix of SEO, paid search, landing pages, email, webinars, and lead scoring.

• Strong familiarity with paid search, paid social, SEO, email automation, landing page tools, web analytics, and CRM platforms.

• Experience working with education-sector audiences and an established network or relationships in the education market.

• A track record of sustained tenure, with more than one year in all but at most one recent role.

Compensation & Benefits

Base salary: $140,000 to $170,000 annually. Visa sponsorship is not available; candidates must already be authorized to work in the United States.

Location

On-site in New York, New York.