E-Commerce Manager - Marketing

Job Description eCommerce Growth Lead
Location:
Compensation:
$120,000–$130,000 Base + Performance Bonus
Schedule:
Full-Time | Remote
Benefits:
Medical, Dental, Vision, 401(k) with Match, 3 Weeks PTO
About the Opportunity
Our client is an established home improvement company with multiple showrooms in the Atlanta area and a growing national eCommerce business. They specialize in doors, windows, and related hardware, serving builders, renovators, contractors, and homeowners.

The company is entering an exciting stage of growth and is looking for an eCommerce Growth Lead to take ownership of its online revenue strategy. This is a hands-on leadership role for someone who is highly analytical, commercially minded, and comfortable making decisions based on data. You'll have the resources to execute your strategy, including a marketing team and technical support.

Own the company's eCommerce growth strategy and online revenue
Make decisions based on revenue, conversion, margin, and customer behavior—not vanity metrics
Lead and prioritize the work of a two-person marketing/content team
Work with a high-consideration, spec-heavy product category where customer experience and product discovery are critical
Help shape the eCommerce strategy and build the playbook rather than simply following an existing one
The current eCommerce business generates approximately $5M in annual revenue, 90K monthly sessions, and a $2,500 average order value
, providing a strong foundation with significant opportunity for growth.

Key Responsibilities eCommerce Growth & Analytics
Own eCommerce revenue performance and the strategies driving growth
Monitor conversion rate, revenue per session, average order value, traffic quality, CAC, ROAS, and contribution margin
Track lead volume, lead quality, visitor-to-lead, and lead-to-customer conversion
Identify performance changes quickly and determine the underlying cause
Content & Customer Acquisition
Identify customer demand through search intent, on-site search, customer questions, sales objections, and competitor gaps
Develop clear content briefs for product pages, landing pages, videos, offers, and other marketing assets
Direct the content team on what to create and why
Measure content performance and continuously refine or eliminate underperforming initiatives
Manage Shopify merchandising, including product pages, collections, navigation, filters, search, and promotions
Identify and eliminate conversion friction throughout the customer journey
Regularly QA the website across desktop and mobile
Develop requirements for technical improvements and work with the technical team on implementation
Lead ongoing A/B testing and conversion optimization initiatives
SEO, Paid Media & Traffic Growth
Develop and execute eCommerce SEO strategy across product pages, collections, metadata, internal linking, structured data, and site architecture
Manage Google Search Console and GA4
Oversee Google and Meta advertising with a focus on revenue and margin
Manage product feeds, Google Merchant Center, and Meta catalogs
Support local search strategy across multiple showroom locations
Stay current on AI-driven search and changes in online product discovery
Develop segmentation, automated flows, campaigns, and performance strategies
Develop digital lead-generation strategies for customers who require an assisted sales process
Lead and prioritize the work of two marketing/content team members
Establish priorities, expectations, and performance standards
5+ years of experience in eCommerce, digital growth, performance marketing, or a related field
~ Strong working knowledge of
GA4 and Google Search Console
~ Hands-on experience managing
Google and Meta advertising
~ Strong understanding of eCommerce SEO, including both technical and on-page SEO
~ Demonstrated success growing eCommerce revenue with measurable results
~ Experience leading, directing, or managing the work of others
~ Comfortable working independently and making decisions without a highly structured playbook
~ Ability to connect marketing activity to actual revenue and profitability
Technology & Platform Experience
Experience with some or all of the following is highly valuable:
Analytics:
GA4, Google Search Console, Shopify
Analytics/ShopifyQL,
Looker Studio
Testing & CRO:
Intelligems, Shoplift, Convert, VWO, Microsoft Clarity, Hotjar
SEO:
Screaming Frog, Ahrefs, Semrush, PageSpeed Insights, Core Web Vitals
Paid Media:
Google Ads, Performance Max, Shopping, Meta Ads Manager, Advantage+, Microsoft Ads
Feeds:
Google Merchant Center, Feedonomics, DataFeedWatch
Lifecycle Marketing:
Tracking:
Google Tag Manager
CRM:
HubSpot or comparable platform
SQL is a plus
The client is especially interested in candidates who understand
A/B testing, attribution, faceted navigation SEO, product data/metafields, variant-heavy product feeds, email/SMS deliverability, and modern changes in digital advertising and AI-driven search.

Building products
Doors, windows, or other construction-related products
Furniture or other high-consideration products
Omnichannel or multi-location retail
Businesses that sell both online and through assisted sales or quotes
Makes decisions based on data and measurable outcomes
Is comfortable working with incomplete information and creating structure where none exists
Enjoys building systems and processes that make the business more efficient
Performance bonus tied to measurable growth targets and paid quarterly
~ Medical, dental, and vision insurance
~Significant autonomy and ownership over the eCommerce strategy
~ Direct impact on a growing national eCommerce business
~ Two-person marketing team to support content execution
~ Opportunity to build and shape the company's eCommerce growth strategy