Content Marketing Manager

About the Role

This is a full ownership role for a sharp content marketer ready to define how US businesses discover and trust an AI-powered communication platform built for SMEs. You will shape the voice across every stage of the customer journey, from paid ads to organic content, working end-to-end alongside a fast-moving, ambitious team.

What You'll Do

• Own the end-to-end content marketing strategy for the US market, covering paid and organic channels.

• Write and refine website and landing page copy specifically optimised for US audiences.

• Produce high-performing copy for paid channels including Meta, Google, and LinkedIn.

• Script ad creatives for YouTube and paid social platforms.

• Build and execute organic content strategies across relevant social media platforms.

• Collaborate with creators, customers, and influencers to produce authentic, resonant content.

• Use A/B testing, user research, and performance data to continuously improve messaging effectiveness.

• Contribute to product positioning and go-to-market messaging as the company grows.

What We're Looking For

• 4 or more years of experience in content marketing, copywriting, or growth marketing.

• Proven background in B2B SaaS or a fast-growing software environment.

• Outstanding English writing ability specifically tuned for a US audience, with native or C2 proficiency.

• Strong command of performance marketing principles and conversion-focused copywriting.

• Hands-on experience writing paid copy for platforms such as Meta, Google, and LinkedIn.

• Experience scripting video ad creatives for platforms like YouTube and paid social.

• Track record of building and executing organic social content strategies.

• Analytical mindset with experience using A/B testing and analytics to optimise content.

• Comfort collaborating with creators, customers, or influencers to shape messaging.

• Experience contributing to product positioning or go-to-market strategy is a plus.

Compensation & Benefits

Salary range: $70,000 to $150,000 USD annually. Visa sponsorship is not available for this role.

Location

On-site in New York, New York, United States. Remote work is not available for this position.