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CRM Business Analyst, Location: Lansing, MI (Hybrid)

Infomerica, IncLansing, MI🇺🇸United StatesPosted 24 Aug 2026

Why This Role Stands Out

This hybrid CRM Business Analyst role offers significant growth potential within a reputable company, allowing you to leverage your extensive experience to drive impactful projects. You'll thrive here if you're a seasoned professional eager to contribute to a dynamic team and develop your skills in a supportive environment. Don't miss this exciting opportunity to advance your career!

Quick Overview

Seniority
Mid Senior
Work mode
On Site
Location
Lansing, MI, United States
Posted
3 days ago
Microsoft OfficeProcess Improvement

Job Description

 

Hi,

 Please find the role below and let us know your interest.

 

Role: 164891 CRM Business Analyst

Location: Lansing, MI (Hybrid)

Tuesdays and Wednesdays are required on-site days.

Local Candidates only

Experience: 12+ Years

Duration: 12+ Months contract

 

 

Interview process: 1st round is a 30 minute virtual interview on Teams. Next round is a one hour in-person interview at the office.

JOB DESCRIPTION:

 

 

CRM Business Analyst

Position Description: This position functions as a behavioral health customer relationship

management (BH CRM) analyst to support the development, implementation, monitoring, and

continued improvements of complex strategic initiatives, including but not limited to the business

processes housed in the BH CRM. This position coordinates and communicates with projects

teams, other BH CRM staff, business owners, leadership, IT, and contractors to assist with

operationalizing business processes into the BH CRM. This position will involve business

process mapping, translating business needs into development requirements, creating program

guidance, job aids, and webinar content and web-based trainings, and coordinating technical

assistance learning sessions as directed. This position will also monitor program and account

data.

Duties & Responsibilities:

Reviews, analyzes, evaluates, and prioritizes business and user needs.

Triage user requests and tickets, assign priority and severity, and communicate

effectively to all stakeholders.

Maintain and prioritize CRM inbox communications.

Draft and send communications to users and specific audiences related to business

process upgrades, timelines, system changes, or anything relevant to the system.

Formulates systems to parallel overall business strategies.

Prepares solution options, risk identification, and financial analyses such as cost/benefit,

ROI, buy/build, etc.

Writes detailed description of user needs, program functions, and steps required to

develop or modify computer programs.

Prepare and document Functional and Technical Specifications for reporting and data

warehouse work. Assist with business warehouse/intelligence support and

enhancements.

Assist with developing and drafting RFPs.

Assist in deployment and management of end-user reporting tools and platforms.

Work with IT and business project teams to understand reporting and data warehousing

requirements and propose solutions.

Document and provide knowledge transfer to the rest of the Enterprise Reporting Team

for all solutions.

Reviews, analyzes, and evaluates business systems and user needs.

Formulates systems to parallel overall business strategies.

Relies on limited experience and judgment to plan and accomplish goals.

Performs a variety of tasks.

Works under general supervision; typically reports to a project manager.

Attends all BH CRM meetings as appropriate and assigned.

Assist QA/Testing team when required by volume of work

Required Skills

5+ years of experience as a Business Analyst

Experience as a BA working with applications built on salesforce

QA/Testing Experience

Desired skills

Local, State, or Federal government experience

Other Desired Skills:

Azure Devops

FedRAMP

HIPAA

Nice CXone or other contact center suite

Experienced with business process reengineering and identifying new applications of

technology to business problems to make business more effective.

Familiar with industry standard (including Legacy, Core, and Emerging technologies),

business process mapping, and reengineering.

A certain degree of creativity and latitude is required.

Has knowledge of commonly used concepts, practices, and procedures within a

particular field.

Familiar with relational database concepts, and client-server concepts.

Ability to organize, evaluate, and present information effectively.

Ability to analyze, synthesize, and evaluate a variety of data for use in program

development and analysis.

Other required skills are technologically savvy; strong training and technical assistance

skills; excellent oral and written communication skills; and highly organized and detail

oriented.

Required skills in the use of all necessary software necessary to execute stated duties

and responsibilities (includes the suite of Microsoft Office applications such as Word,

Excel, PowerPoint, Outlook).

Ability to meet competing deadlines.

Strong data management skills.

Experience in process improvement, project management, and data management

 

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