Head of Subscriber Growth

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Job ID:

Posted:

Closing date:

Location: London

Salary: 80,000-100,000 (per annum)

Job type: Permanent

Working pattern: Full time / Flexible working

Industry: Advertising, Media and PR / Digital Marketing

Company: Hays

Consultant: Zoe Klein

Hays office: London-City — 5th Floor, 107 Cheapside,

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Email:

Your New Company
An internationally recognised premium media and content brand is embarking on an exciting new phase of growth, with significant investment focused on expanding its subscription business. With a highly engaged global audience and a reputation for quality, creativity and independent thinking, the business is looking for an ambitious commercial leader to drive subscriber growth and help shape the future of its recurring revenue function.
Your New Role
Reporting directly to the Chief Marketing Officer, the Head of Subscriber Growth will take ownership of one of the organisation's most important commercial priorities: growing its global subscriber base. This is a highly visible leadership role responsible for acquisition, retention and renewal strategies across print and digital subscription products.
You will lead initiatives to improve conversion, optimise pricing and propositions, reduce churn and increase customer lifetime value. Working closely with marketing, editorial, digital and customer teams, you will develop and execute growth strategies across email, onsite and paid channels while building a data-driven culture of testing, learning and continuous improvement.
As the function evolves, you will also have the opportunity to shape the team, build capability and establish the frameworks required to support long-term subscriber growth.
What You Need to Succeed

• Proven experience owning subscriber growth, membership growth or recurring revenue performance within a subscription-led business.
• Strong commercial understanding of acquisition, conversion, retention, renewal and customer lifetime value.
• Experience developing and executing multichannel growth strategies across email, on-site and paid marketing channels.
• Advanced analytical capability, with the ability to turn performance data into actionable commercial decisions.
• Hands-on experience with CRM, life cycle marketing and analytics platforms such as Klaviyo, Piano and GA4.
• Strong stakeholder management skills with the ability to collaborate across marketing, commercial, editorial and digital teams.
• Experience managing paid acquisition activity with clear ROI accountability.
• A strategic yet hands-on leadership style, with the ability to set direction whilst remaining close to execution.
• Passion for growing premium brands without compromising brand value or audience quality.
• Previous publishing, media, membership, SaaS or subscription-sector experience would be highly advantageous.
  What You Will Get in Return
• The opportunity to lead a critical growth function within a respected global brand.
• Direct exposure to senior leadership and genuine influence over business strategy.
• Autonomy to shape subscriber growth strategy and drive measurable commercial outcomes.
• The chance to build and develop a specialist team as the function grows.
• A collaborative and entrepreneurial environment where ideas are encouraged and acted upon.
• The opportunity to work with a passionate team focused on delivering high-quality content and experiences to a global audience.
  

# - Zoe Klein