Senior Social Media Manager

We’re Free Soul - wellbeing for her, however she defines it. Because no two experiences are ever the same, and her path deserves to be as individual as she is. We shine a light on the unfiltered reality of being well - not the industry-standard version, but the honest, everyday pursuit of what makes her feel good.

How do we do it? By creating expertly formulated products with clinically tested ingredients that support every woman’s unique needs.

Working at Free Soul is more than just a job - it’s a purpose. We’re a mission-led team where everyone genuinely cares about the impact we’re making.

We lead with ownership - taking responsibility for our work, our ideas, and the energy we bring. We act with accountability and intent, treating decisions as if our name were on the door, we are trusted to run with bold ideas and see them through.

We show up with respect and kindness - to our teammates, our community, and ourselves. We communicate clearly and fairly, listen with intent, celebrate difference and challenge in the right way, creating a space where everyone feels seen, valued and supported.

We’re driven by a growth mindset – staying curious, open to feedback, and committed to learning. We ask why, embrace thoughtful risk-taking, learn quickly from what doesn’t work and keep improving as individuals, as a team and as a brand.

We have fun (& take our shoes off) - taking our work seriously, not ourselves. We bring our authentic selves to work, keep things light and human, and believe the best ideas come when people feel comfortable, creative and connected.

We own the women’s nutrition space by doing things differently - liberating, not restricting. We celebrate every side of her - the quirks, the flaws, the fierce and the tender. Our brand reflects her real, raw journey and gives her the freedom to show up exactly as she is.

That’s what makes Free Soul a truly special place to work.

What you’ll be doing

This is a senior position at the centre of everything we do on socials. You'll own Free Soul's social media strategy across all platforms (initially focused on Instagram and Tik Tok) - leading a team, shaping the editorial direction, and being directly accountable for driving our growth across social channels, by driving engaging, sharable content and obsessing over the results. You'll connect the dots between content, community, and commercial growth. Your work won't just look good - it'll move the business.

• Own and evolve the end-to-end owned social media strategy across Instagram and TikTok (which may grow into further channels in the future)

• Lead and develop a small social team to be the experts of their channels and in community management: setting executional standards, managing workflows, optimising performance and creating an environment where creative and commercial thinking coexist

• Define channel strategy and content frameworks that ladder up to brand and revenue goals

• Be the analytical heartbeat of the team - owning performance reporting, identifying what's working and what's not, and translating data into clear direction

• Connect social performance directly to brand outcomes: awareness and reach, equity, and driving top of funnel traffic to freesoul.com

• Collaborate within the wider marketing team across paid media, creators and influencers, creative, partnerships, and retention to build and amplify great ideas across channels and double down when things are working

• Drive content ideation and set the creative vision – across always on content, to reactive opportunities and brand campaigns

• Lead community strategy: scale our audience and bring Free Soul to them in a highly relevant and distinctive way around cultural moments, seasonal events, etc.

• Stay ahead of platform and cultural trends, and find our unique take on them bringing strategic recommendations to the table - as well as reactive ideas

• Work with marketing and creative leads to sharpen the Free Soul brand experience we want consumers to have at every touchpoint, allowing for creativity whilst championing consistency.

What we’re looking for in you

• 5+ years in social media, with at least 2 in a senior or lead role - ideally in a fast-paced, social-first consumer brand

• Proven understanding of Instagram and Tik Tok and how to drive audience growth within the platforms

• Experience managing or mentoring channel leads to execute

• Deeply data-literate: you live in analytics tools, you know your KPIs, and you use performance insight to drive decisions - not just to report backwards

• Clear understanding of how social works to build top of funnel and drive effectiveness through the funnel by collaborating with the wider team

• A creative eye and a strategic brain - you know why something works, not just that it does

• Strong understanding of brand experience, identity and community building

• Comfortable with content creation tools (CapCut, InShot, Canva, Adobe suite etc.) and confident directing others in their use. In a small team you need to be comfortable rolling up your sleeves as well as directing others

• Experience with product launch strategies and working with others for cross-functional campaign coordination

You’ll thrive here if you’re

• A strategic thinker who also loves to get into the detail - you can zoom out and zoom in

• Commercially curious and always asking "what does this mean for the business?"

• A clear and confident communicator - with your team, with stakeholders, and in a brief

• Obsessed with culture, trends, and what's next - but grounded enough to know when to act and when to wait

• Ready to take ownership in a high-impact role where your decisions genuinely shape the brand

• Open to honest feedback and committed to building a team culture of the same

• Proud of your work and the work of your team - from concept to completion

• Passionate about building something with real purpose and a real audience

What you’ll get in return

• Flexible hours with core hours 10:00–16:00

• Hybrid working - 3 days in the office, 2 at home

• Work from anywhere for 2 weeks a year

• 25 days holiday + bank holidays + your birthday off

• Enhanced Family Leave

• Free Soul product pantry in the office, plus your monthly essentials delivered to your door

• 30% friends & family discount

• Pension plan

• Vitality health insurance

• Team socials, lunch & learns, and internal events

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