Senior Digital Marketing Manager

Are you passionate about how brands show up online? This is an exciting opportunity to join a market-leading FMCG business, taking ownership of how a portfolio of household brands perform across the digital shelf.

As Senior Digital Shelf Specialist, you’ll play a key role in driving visibility, engagement, and conversion across major retailer websites - from optimising product content to managing syndication and analysing performance. Working closely with cross-functional teams across Europe, you’ll lead projects that directly influence online sales growth and brand impact.

The Role

• Manage and optimise the company’s digital shelf programme and syndication networks.
• Develop and execute best-in-class content optimisation strategies aligned to brand identity.
• Collaborate with agency partners to enhance PDPs and maximise ROI on content investments.
• Scale reviews and assets through platforms like Brandbank, BazaarVoice, and Salsify.
• Monitor and report on key metrics using Profitero and other performance tools.
• Identify insights and recommend strategies to improve online visibility and conversion.
• Enable and upskill marketing teams to get the most from their digital shelf presence.
• Continuously improve processes and tools to streamline content creation workflows.

About You

• 4+ years’ experience in digital shelf or content management, ideally within FMCG or consumer goods.
• Strong understanding of PDP performance drivers – search rank, SEO, conversion rate, mobile optimisation, etc.
• Hands‑on experience managing Amazon or other major retailer platforms.
• Confident working with content syndication tools (e.g. Brandbank, BazaarVoice, Salsify).
• Excellent project management, analytical and stakeholder management skills.
• Comfortable working cross-functionally with UK and European teams.

Job Details

• Seniority level: Mid‑Senior level
• Employment type: Full‑time
• Job function: Marketing, Project Management, and Advertising
• Industries: Personal Care Product Manufacturing, Retail Health and Personal Care Products, Retail Pharmacies

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