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Media Director (Freelance)

DngEl Segundo🇺🇸United States

Quick overview

SeniorityLeader
Employment typePart Time
Work modeHybrid
LocationEl Segundo, United States
CRMSEOProject Management

Job description

ABOUT THE AGENCY:

David&Goliath is an agency that adheres to one simple philosophy: Brave. To be brave, to inspire people and brands to take on their goliaths. To create a lasting impact that the world can feel and truly embrace. This is our purpose and for over two decades, we have never wavered from it. We are not made for everyone. We are made for the few who believe that purpose isn't just a business proposition, but a way of life. And for those who believe we can achieve the unthinkable, together. David&Goliath is a collaborative, empathetic, and team-oriented culture that believes in taking on challenges that others might walk away from. Because, the truth is, nobody ever became great without first being brave.

ABOUT THIS ROLE:

We are seeking a media director with a fast, hungry mind and a deep understanding of media and creativity. You get a thrill out of helping brands identify and conquer their Goliaths with insight, strategies, and results.

You know how to pull from a wide range of inputs—decks, data, social feeds, syndicated research, platforms, AI—and quickly turn that raw material into sharp insights and recommendations for clients. You are comfortable pulling together decks and data sources and transforming it into a story with media and business-driving recommendations. You can decipher data to arrive at informed conclusions and wield words that motivate people to take action.

You're a great writer. You’re an excellent collaborator, knowing when to listen and assist and when to grab the reins and steer. You have a knack for finding strong opportunities no matter how big or small the media budget. You know how to use AI tools to work smarter and faster, and you know how to ensure your output never reads like it was written by AI.

Finally, we are a creative shop. This is an opportunity to work with the CSO to establish a media practice for a piece of business and the agency.

RESPONSIBILITIES:

  • Lead paid media strategy, planning, and buying, including Paid Search (Google) and Paid Social (Facebook).

  • Build paid media strategic plans and campaign recommendations aligned to awareness, engagement, and adoption goals.

  • Oversee budget pacing to keep spend on plan throughout the year.

  • Develop keyword and audience strategy across search and social media.

  • Work with the Analytics Director to analyze performance and deliver ongoing optimization recommendations.

  • Provide weekly and monthly paid media performance reporting and insights to the client.

  • Partner with the CSO to establish and grow D&G's media practice.

  • Collaborate with creative, strategy, CRM, SEO, analytics, and production teams, so media plans are integrated with broader marketing initiatives.

  • Partner with project management to keep deliverables on time and on budget and join client meetings to present recommendations and gather feedback.

  • Traffic D&G-produced broadcast creative in partnership with the production team.

  • Use AI tools and platform data to work faster and sharper, turning inputs into clear, story-driven recommendations.

WHAT WE LOOK FOR:

  • A digital expert who knows the space, the channels, and what’s coming next

  • 10+ years of relevant experience.

  • A passion for advertising and marketing, with a hunger to always learn.

  • Superior writing skills, with a talent for crafting data into stories and telling them simply and persuasively.

  • Knowledge of research tools and methodologies and analyzing data accordingly.

  • Ability to get involved with internal teams and provide insights and direction.

  • A creatively-minded doer who knows how to work well with others.

  • A values-driven, emotionally intelligent human.

Please note: This role requires someone to be onsite in the D&G office 3 days per week — Tuesdays , Wednesdays and Thursdays. Some on-set production and occasional travel may also be required.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other protected characteristic under applicable law. We are committed to providing an inclusive and accessible workplace where all employees can thrive.

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