Head of Marketing (Local Unit)

Job Description
Corporate Marketing Director
Multi-Location Automotive Group (15+ Rooftops)
Confidential | Growth-Oriented Leadership Role
We are seeking a
Corporate Marketing Director to build and lead the marketing function for a 15+ location automotive group serving a predominantly Hispanic market
. The right candidate is both strategic and hands-on—capable of creating structure, driving performance, and developing culturally relevant marketing that resonates authentically within Hispanic communities.

Design and execute a full-funnel marketing strategy across paid media, organic content, community engagement, and OEM programs. Build and lead organic content strategy
, including social, video, and local storytelling tailored to Hispanic audiences. Set execution standards and ensure consistent performance across multiple rooftops and brands. Lead a community outreach team focused on authentic partnerships, visibility, and brand trust. Own monthly marketing performance reporting
, translating data into clear, actionable insights for executive leadership.

Maximize manufacturer advertising reimbursement and co-op programs
, ensuring compliance while capturing all available funds. Partner closely with operations, finance, and store leadership to align marketing investment with profitability and growth. Experience leading marketing in multi-location environments
(automotive strongly preferred). Strong understanding of
Hispanic consumer behavior
, bilingual or bicultural messaging, and culturally relevant content. Entrepreneurial mindset with a bias toward building, testing, and improving systems.

Seeking a long-term leadership role
, not a short-term campaign position. Competitive executive-level compensation
, commensurate with experience
Performance-based incentives aligned with group growth
Potential re-location budget or remote opportunities
, candidate dependent