Senior SEM Manager

• Evolve the technical foundations of Xero's global SEM program
• Build and operationalise AI-powered workflows for optimisation, analysis, reporting and operations
• Advance AI-driven SEM capabilities, including automated bidding and decision-making systems
• Establish validation, guardrails and measurement for AI-driven systems
• Identify and deliver automation opportunities that turn manual or complex SEM processes into scalable solutions
• Partner with Data Science, Marketing Technology and Product to connect data, AI and emerging technology to the SEM ecosystem
• Explore and test emerging search and AI capabilities for commercial advantage
• Collaborate with the Head of SEM, SEM specialists, CRO, Performance Marketing and wider cross-functional teams
• Share expertise and mentor team members

Requirements

• Deep, hands-on SEM expertise
• Experience managing large-scale, multi-market Paid Search programs
• Strong understanding of Google Ads, SA360, modern bidding and automation
• Proven technical builder capability designing and deploying automation, workflows or technical solutions
• Hands on experience with AI and workflow orchestration tools such as Tray.ai, AirOps, n8n, Make, Zapier, OpenAI, Claude or similar
• Strong analytical and problem-solving skills
• Ability to translate complex technical concepts into clear recommendations and influence senior stakeholders
• Willingness to share knowledge, mentor others and elevate team capability

Core Competencies

Demonstrates deep SEM expertise with a focus on AI-driven capabilities, automation, and data integration. Proven ability to design and implement scalable solutions while mentoring team members and influencing stakeholders.

Highest-signal resume keywords

• Deep SEM Expertise
• Google Ads Proficiency
• Automation Design and Deployment
• AI and Workflow Orchestration Tools
• Analytical and Problem-Solving Skills

Hard Skills

• SEM Program Management
• Automated Bidding Systems
• Technical Solution Design
• Data Integration
• Performance Marketing

Soft Skills

• Mentoring
• Influencing Stakeholders
• Collaboration

Industry Keywords

• Paid Search
• AI-Driven SEM
• Workflow Automation
• Cross-Functional Collaboration

Tools & Technologies

• Google Ads
• SA360
• Tray.ai
• AirOps
• N8n
• Make
• Zapier
• OpenAI
• Claude