Digital Marketing Coordinator

Responsibilities

Manage day-to-day operations of Paid Search campaigns, including keyword development, campaign optimization, display, Google Analytics, Knowledge of Adwords
Monitor SEO best practices and strategy compliance
Analyze & optimize Paid Media campaigns from the keyword to the landing page, identifying opportunities for improvement throughout the customer journey
Excellent time management skills & self-motivated
Monitor competitive landscape and emerging social trends
Research and propose the implementation of new technologies, services, and opportunities to enhance social strategy
Prepare quarterly Digital Marketing Report to present to IT Steering Committee
Assist with photography/videography needs for marketing purposes.

Assist in implementing high-quality, engaging messaging and content for website campaigns
Qualifications
Graphic design experience preferred. Comprehensive understanding of web content management systems and Adobe Creative Suite programs
2 years social media and/or marketing experience
Experience in digital marketing and social media content management
Experience managing successful social media campaigns
Ability to work under pressure and manage multiple projects across multiple lines of business