Head of Marketing Management Remote (m/f/d)

Complete the short application form at the link provided. As an Email Marketing Manager at CrucialPoint, you will be responsible for developing, implementing, and optimizing our email marketing strategies to drive engagement, conversion, and customer retention. This role requires a deep understanding of email marketing best practices, retention marketing principles, and analytics, along with a creative mindset to develop compelling content.

If you have a passion for email marketing for enterprise-level accounts using
Klaviyo
, possess strong technical acumen, and excel at driving results, we would love to hear from you. At CrucialPoint, we pride ourselves on creating exceptional results-driven retention programs for our diverse range of ecommerce clients. As an Email Marketing Manager, you’ll have the opportunity to work with amazing brands and be at the forefront of the industry. Additionally, we offer room for growth, flexible scheduling, and a competitive salary / rate.

Develop and Execute Email Marketing Strategies

Create and implement comprehensive email marketing strategies using
Klaviyo that align with business goals and industry best practices. Optimize and improve automated email marketing flows (e.g., welcome series, abandoned cart, win-back) and signup forms in
Klaviyo to maximize new customer acquisition, engagement, retention, and revenue generation. Develop comprehensive content calendars aligned with client objectives, ensuring consistent and engaging messaging throughout email marketing campaigns.

Collaborate closely with clients and Client Success Managers to translate requirements into effective
Klaviyo email marketing campaigns, ensuring their success and satisfaction. Serve as the primary point of contact for clients, promptly addressing questions and concerns. Partner with clients and internal teams to understand business needs and translate them into actionable strategies that help drive business growth.

Manage
Klaviyo setups, integrations (e.g., Shopify, CDPs, custom tech stacks), and account infrastructure, ensuring they are properly configured, segmented, and performing optimally.

Data Analysis and Reporting

Monitor and analyze lifecycle and email marketing performance metrics via
Klaviyo analytics and Google Analytics, such as repurchase rates, LTV, engagement rates, and list growth.
Provide insights and recommendations based on data analysis to optimize performance and drive continuous improvement.
Generate accurate and comprehensive reports, ensuring data-driven decision-making.
Continuously analyze data and metrics to identify revenue opportunities for clients, providing strategic recommendations to drive growth and maximize ROI.

Quality Assurance

Perform quality assurance checks on all
Klaviyo email marketing campaigns and flows, ensuring accuracy, consistency, dynamic data rendering, and adherence to industry best practices.

Collaboration and Team Support

Collaborate closely with cross-functional teams, including account management, copywriting, design, and implementation, to deliver seamless and impactful email marketing strategies. Foster a positive and collaborative team environment, supporting and mentoring team members when needed. Stay up-to-date with
Klaviyo features, updates, industry trends, and emerging technologies in retention marketing, incorporating them into our strategies to maintain a competitive edge.

Adapt to evolving industry trends, consumer behaviors, and email marketing regulations (e.g., Minimum of three (3) years of experience managing or having heavy involvement in running an Email Retention Marketing program for a B2C eCommerce brand—Email, SMS, Push, and/or direct mail. Demonstrated expertise in identifying revenue opportunities, developing content strategies, and enhancing retention and loyalty marketing. Knowledge of HTML/CSS and basic coding principles for email design and customization within
Klaviyo
.

Familiarity with CRM, CDPs, eCommerce platforms (such as Shopify), and Google Analytics. Strong analytical skills, with the ability to analyze data, generate insights, and make data-driven recommendations. Previous experience working with larger brands as a retention marketing manager preferred. Detail-oriented, organized, and able to manage multiple projects simultaneously. Experience in remote work environments and self-motivation.

CrucialPoint is a Full Service Retention Marketing Agency known for creating time-tested, effective Retention programs (Email, SMS, Push, Loyalty, Lifecycle) for amazing eCommerce brands.