Marketing Executive - Remote

POSITION SUMMARY
The Director of Marketing serves as the strategic leader for Discovery Management Group (DMG) communities nationwide, responsible for developing and executing marketing strategies that drive lead generation, occupancy growth, and measurable ROI.

Success in this role is achieved through strategic planning, performance analysis, budget management, investor reporting, agency and vendor leadership, and cross-functional collaboration with Sales, Paid Media, Web Operations, STAT Marketing, and corporate subject matter experts to identify opportunities, optimize results, and support business objectives. This role is expected to dedicate the majority of its time to high-impact strategic work, including marketing planning, performance optimization, data analysis, occupancy planning, and campaign strategy (approximately 65% of time combined).

Communication, creative oversight, vendor management, and administrative tasks should support these efforts but not overshadow them. The Director's greatest value comes from leading strategy, influencing decisions, optimizing performance, and enabling agency, vendor, and internal teams to execute effectively while maintaining focus on driving lead quality, lead volume, and occupancy growth. This is a full-time, remote position with working hours from 8:00 AM–5:00 PM EST.

Develop and execute quarterly and annual marketing strategies that drive lead generation, occupancy growth, and measurable ROI across assigned communities
Serve as the strategic marketing advisor for community and regional leadership, providing insight-driven recommendations based on performance data, market trends, and competitive intelligence
Analyze marketing performance, lead quality, conversion metrics, channel effectiveness, and budget utilization to identify opportunities and optimize results
Lead community marketing planning, forecasting, occupancy support initiatives, and performance reviews to ensure alignment with business objectives
Manage community marketing budgets, financial reporting, ROI analysis, investor requests, and marketing-related performance presentations
Partner with corporate subject matter experts to develop strategies that address sales challenges, strengthen competitive positioning, and support occupancy goals with insights from regional sales leaders and operational teams
Partner with STAT Marketing to lead the development, execution, and optimization of web, digital advertising, and integrated marketing campaigns designed to increase lead volume, improve lead quality, and support occupancy objectives
Provide strategic input to new creative assets, digital campaigns, websites, reputation management, public relations initiatives, and community marketing events
Build and maintain a deep understanding of assigned markets, competitive landscapes, customer behavior, and local socioeconomic factors to inform marketing strategy
Support vendor and agency relationships, establishing performance expectations, evaluating results, and ensuring alignment with business objectives
Ensure compliance with Discovery Management Group community brand standards across all marketing initiatives
Assist as needed to mentor and train team members on marketing best practices, reporting, processes, and performance optimization
Prioritize high-impact strategic initiatives while effectively managing reactive business needs and changing priorities
PERFORMANCE EXPECTATIONS:
Dedicate the majority of time to strategic planning, performance optimization, data analysis, and occupancy-focused marketing initiatives
Deliver actionable recommendations that improve lead volume, lead quality, conversion performance, and marketing ROI
Balance responsiveness to business needs with a disciplined focus on long-term growth objectives and measurable performance improvements
Measure success by business impact, strategic leadership, and marketing performance outcomes rather than volume of tasks completed or administrative activity levels
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Bachelor’s degree in marketing, or other related area of specialty with eight or more years of proven marketing experience
Minimum four years analysis and reporting experience
Experience developing short and long-term marketing strategies with traditional and non-traditional marketing channels, and creating sales-driven messaging
Ability to track, analyze and report on ROI data
Experience with budget management, GL codes, P & L reports and forecasting
Working knowledge of Customer Relationship Management software
Multitasking skills for handling multiple projects, cross-divisionally
Excellent grammar, editing and copywriting skills
Language Skills:
Ability to deal with problems involving several concrete variables in standardized situations.

Ability to articulate data and present to senior teams and investment partners; Ability to track, analyze and report data on ROI including Cost Per Leads, Cost Per Move-In, Cost Per Channel; Excellent writing, grammar, editing, and copywriting skills required.

ENVIRONMENTAL ADAPTABILITY

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.