Senior Strategist, Marketing

As a senior marketing professional at Esri, you are enthusiastic, self-motivated, and data-driven. You will leverage your expertise to support campaigns and journey management programs for opportunity acceleration on our Go-To-Market team. You understand the need to effectively tailor initiatives to capture the attention of targeted audiences and expand engagement across buying groups. Support critical accounts, repair key relationships, and drive value realization. Lead a relationship strategy focused on long-term customer success.

Lead project phases, resource planning, budgeting, and risk management. Develop long-term execution plans, identify knowledge gaps, and implement programs to enhance customer insights and engagement. Analyze and apply data
. Demonstrate expertise in advanced data analysis, identifying new and innovative methods and tools. Create and optimize digital content. Drive marketing strategy, oversee multi-channel digital marketing efforts, and implement cutting-edge analytics to evaluate effectiveness. Contribute to the development of best practices for digital content.

Lead the planning and execution of marketing strategies for products and services. Enhance customer knowledge and data strategy. Lead key initiatives to improve customer segmentation and market intelligence.

Consistently drive innovative solutions to achieve superior results in customer engagement.
8+ years of experience executing complex integrated and digital marketing campaigns
~ Proven expertise in developing and executing integrated and digital marketing campaigns
~ Advanced problem-solving, strategic planning, and leadership skills
~ Occasional travel may be required (up to ~20%); travel needs may vary based on business requirements
~ Bachelor’s degree in marketing, business, or a related field
~ Master’s degree in marketing, business, or a related field
Demonstrated account-based marketing (ABM) experience
Experience with Adobe Analytics, Adobe Audience, Adobe Target, Power BI, Pardot, and/or Salesforce
Thorough knowledge of GIS/Esri products
Recognized expertise in social media strategy, digital content innovation, and marketing automation
Strong proficiency in enterprise data modeling and analysis methodologies
#Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth.

Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; At Esri, diversity is more than just a word on a map. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here
.

Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email askcareers@esri. Esri Privacy
Esri takes our responsibility to protect your privacy seriously.

We are committed to respecting your privacy by providing transparency in how we acquire and use your information, giving you control of your information and preferences, and holding ourselves to the highest national and international standards, including CCPA and GDPR compliance.