Territory Sales Manager - Dental

Job Description
Description:
The Regional Sales Manager is responsible for driving sales performance and market growth within a defined geographic region within Canada while building strong, sustainable partnerships with all stakeholders. This role develops strategic plans to meet revenue targets, drive new store acquisitions, manage multi-customer portfolios, and manage a strong retail engagement in the market. The role will also analyze market trends, identify areas of opportunity and ensure alignment to overall sales strategy.

Retail Partner Account Management
Develop and execute regional sales strategies that align with objectives and overall company business plan including value-added site visits of at least 20 stores per week. Establish and grow independent retail partner accounts in assigned regions inclusive of regional key multi-unit accounts with a key focus on creating long-lasting relationships with clients, distributors and partners. Ensure all Vital Essentials product categories are represented in the retail partner stores.

Educate and train retail partners on Vital Essentials products to support healthy pets while ensuring alignment with needs and demands of the pet industry. Effectively reengage with former retail partners to introduce new Vital Essentials with goal of relaunching in the retail space. Proactively strategize account management to achieve sales metrics and targets with corrective plan for any deviations. Analyze market trends, competitor activity, and areas of growth opportunities with a plan of action to meet the changes. Secure effective merchandising and placement of products in all stores.

Develop strategy for distributor partnerships at a regional level that aligns with national objectives. Analyze distributor data for opportunities and strategize with distributor key account managers to open new regional key account businesses. Independently train and present business reviews and opportunities for distributor sales meetings and presentations. Develop working relationships with distributor territory managers to become the number one brand recommended in the region.

Partner with distributor representatives to target accounts and develop mutual plans to secure orders and placement
Attend distributor events and open houses in assigned region. Forecast accurate inventory levels to ensure distributor warehouse has in-stock products. Collaborate with internal teams such as Brand, eCommerce, and other departments to ensure end-to-end management of sales to distribution.

Coach, lead, and mentor other Vital Essential Regional Sales Managers and learn from other successes on the team
Bachelor’s degree in sales, marketing, business administration or related field (required)
~3+ years of experience in the independent pet specialty channel working with distributors to expand rooftops and item penetration, preferably with a high growth pet food brand or distributor (required)
~ Experience in multi-region of Canada or expanded territory sales management while leading a team of direct sales managers
A successful Regional Sales Manager will:
Have proven experience and skills in sales leadership, preferably in the pet food industry.

Be confident when interacting with senior leaders on regional chain accounts. Have a basic understanding of retail operations, planogram compliance, customer engagement strategies, and account management. Be proficient in Microsoft Office (Excel, Word, PowerPoint); familiarity with retail merchandising software is preferred. Be able to travel at least 50% of the time and up to 90% of the time while maintaining a valid driver’s license
The physical demands must be met with or without accommodation for an employee to be successful in performing the essential job functions of this role.

The position will require interactions in a retail environment with noise disruptions. Must be able to effectively use standard technology such as phones, computers, cameras, etc. Travel will be required with frequent driving for extended periods of time. Working hours with frequent movement, lifting, walking, traveling, etc.