Marketing Manager

Marketing Manager
Hampshire Full-Time Office-Based
Talent Guardian is recruiting on behalf of a well-established and growing business looking for an experienced and commercially minded Marketing Manager to join their team in Hampshire.
This is an exciting opportunity for someone who thrives in a fast-paced environment, enjoys taking ownership and wants to make a real impact on business growth.
You'll play a key role in driving digital marketing performance, bringing together paid media, SEO, website optimisation, creative content, automation and CRM to generate high-quality leads and increase revenue.
Working closely with sales teams and external agencies, you'll have the opportunity to shape marketing strategy, improve performance and bring fresh ideas to the table.
What you'll be doing
Paid Media & Performance

• Oversee paid media performance, working closely with external agencies to drive lead generation and revenue.
• Manage priorities and optimisation strategies across Google Ads and other paid channels.
• Ensure marketing budgets are aligned with commercial objectives.
• Analyse campaign performance and use insights to improve results.

SEO, Websites & Conversion Rate Optimisation

• Develop and improve SEO strategies, working alongside external agencies.
• Oversee website performance, structure and ongoing optimisation.
• Identify opportunities to improve conversion rates across landing pages, forms and customer journeys.
• Use data, testing and analytics to identify areas for improvement.

Design, Creative & Content

• Shape digital design across marketing campaigns, websites and social media.
• Support the creation and optimisation of campaign assets, landing pages and website content.
• Ensure creative content is engaging, consistent and focused on driving conversions.
• Develop social media and video content strategies to increase engagement and performance.

Automation, CRM & AI

• Utilise CRM systems such as Salesforce or similar platforms to support marketing activity.
• Improve lead nurturing processes and marketing automation to increase conversions.
• Explore opportunities to use AI and automation tools to improve efficiency.
• Use customer data and insights to enhance marketing performance.

Sales Collaboration & Reporting

• Work closely with sales teams to ensure marketing activity supports business objectives.
• Analyse lead quality, conversion rates and customer feedback to refine campaigns.
• Produce clear performance reports, highlighting successes and opportunities for improvement.
• Identify new ways to strengthen the relationship between marketing and sales.

What we're looking for

• Strong experience in digital marketing, ideally within a performance-driven environment.
• A commercial mindset with a good understanding of lead generation, conversion and revenue growth.
• Experience across paid media, SEO, website management, social media, CRO and CRM systems.
• Confidence working with external agencies, sales teams and senior stakeholders.
• Strong analytical skills with the ability to turn data into actionable improvements.
• A proactive, creative and hands-on approach to marketing.
• Excellent communication and organisational skills.

Desirable experience

• Experience within a lead-generation-focused business.
• A strong eye for design and creative content.
• Knowledge of marketing automation, AI tools and CRM workflows.
• Experience using Salesforce or similar CRM platforms.

What's in it for you?

• Competitive salary depending on experience.
• Opportunity to take ownership of marketing performance and strategy.
• Join an established and growing business with ambitious plans.
• Work within a collaborative, friendly and fast-paced team.
• Make a genuine impact on business growth and commercial success.
• Freedom to introduce new ideas, test strategies and drive improvements.

Interested?
If you're an experienced Marketing Manager who loves combining creativity with data and commercial results, we'd love to hear from you!
Apply today or get in touch to find out more.