Senior Digital Marketing Executive

Senior Digital Marketing Executive / Marketing Manager
Birmingham City Centre (Hybrid Working)
30,000 - 37,500 DOE
Full-Time or Part-Time (Minimum 3 Days Per Week)
Permanent
Looking for a Marketing Role with Real Influence?
Are you an experienced Digital Marketing Executive, Marketing Manager, Digital Marketing Manager, Content Marketing Manager or Senior Marketing Executive looking for a role where you can shape strategy, influence decision-making and make a measurable commercial impact?
Smile Education is looking for an experienced marketing professional to lead digital marketing activity. This is a hands-on role combining strategy, content creation, campaign management and performance analysis, with direct access to senior leadership and the autonomy to drive marketing growth.
Whether you're seeking a full-time opportunity or a flexible part-time role to fit around personal commitments, we'd love to hear from you.
What You'll Be Doing

• Developing and delivering marketing strategies aligned to business growth objectives
• Managing digital marketing activity
• Planning and executing social media, content, email and lead generation campaigns
• Creating engaging blogs, videos, thought leadership content and employer branding initiatives
• Driving website performance through SEO and conversion-focused improvements
• Monitoring campaign effectiveness using Google Analytics and reporting on ROI
• Managing marketing budgets and ensuring commercial return on investment
• Identifying new opportunities to improve brand awareness, lead generation and candidate attraction
• Working closely with Directors and senior stakeholders to shape marketing direction

What We're Looking For

• Proven experience in a Digital Marketing Executive, Senior Marketing Executive or Marketing Manager role
• Experience managing multi-channel digital marketing campaigns
• Strong content creation and copywriting skills
• Knowledge of SEO, Google Analytics, email marketing and social media strategy
• Commercial awareness and the ability to translate marketing activity into business results
• Confidence presenting ideas and influencing stakeholders
• Proactive, creative and self-motivated approach

Desirable Experience

• Paid social and PPC campaign management
• Recruitment, education or professional services marketing
• Experience using AI marketing tools and automation platforms

What's on Offer?

• 30,000 - 37,500 salary depending on experience
• Full-time or part-time flexibility (minimum 3 days per week)
• Opportunity to work closely with the Board of Directors
• Genuine ownership of marketing strategy and delivery
• Hybrid working between home and Birmingham City Centre office
• 25 days annual leave plus bank holidays, increasing with service
• Additional day off on your birthday
• 4pm finish every Friday
• Lovely Grade 2 listed city centre office

Apply Today
Whether you're currently working as a Senior Digital Marketing Executive, Marketing Manager, Digital Marketing Manager, Content Marketing Manager, Growth Marketing Executive or Digital Campaign Manager, this is an opportunity to join a growing business where your ideas, creativity and commercial impact will be recognised and valued.
Reference: SM1LER
We are committed to safeguarding children. Each applicant will be expected to undertake compliance checks including Prohibited list, Barred list, DBS and Qualifications.