Head of Marketing (Temp)

The Company
Evolute is a full-service marketing agency serving the mortgage and home services industries. We run complete programs for our clients — brand, web, social, email, paid search, video, and direct consumer messaging. We also operate our own consumer brands, so what we recommend to clients comes from campaigns we've actually run. Direct consumer messaging is one of our strongest channels, and it runs at real scale, across multiple verticals, brands, and sending providers.

You'll be in the data before the day's send starts, watching KPIs live during production hours, diagnosing problems down to the carrier level, and designing the tests that fix them. The right person writes their own SQL and forms a point of view before anyone hands them a report.

Review prior-day results each morning — find underperformance by vertical and segment, get unsent records requeued
Monitor CTR, LPM, and RPM live during production hours using SQL and BI dashboards
Run a monthly performance review, set baselines, optimize costs by vertical, brand and channel, and build the testing roadmap
Audit segment configuration, brand assignment, and campaign registration across the platform
Coordinate across analytics, engineering, compliance, and creative
3+ years in marketing operations, campaign management, or marketing analytics
~ Working SQL — you can pull and analyze your own data without waiting on an analyst
~ Power BI, Tableau, Looker, or a similar BI platform
~ Preferred:
SMS or MMS marketing at scale; CPaaS platforms (Twilio, Plivo, or similar); mortgage, financial services, or home services marketing experience.

Real ownership, direct data access, and a short path to the people who implement what you recommend.

Benefits

Medical, dental, vision, Life & AD&D, Short and Long-term Disability, FSA/HSA, and supplemental benefits options; paid holidays