Technical Product Marketing Manager

At AMF, we are dedicated to working alongside our customers to produce better food for families around the world while creating better lives for our teammates, families, customers, and communities. AMF Bakery Systems is the world's largest manufacturer of high-speed bakery equipment. We provide complete automated bakery solutions for numerous categories, including Soft Bread and roll, Artisan Bread and roll, Cake and Pie, Pizza and Flatbread and Pastry and Croissant. AMF is part of the Markel Food Groups, the leading equipment supplier to food manufactures around the world.

Our culture is built on teamwork, integrity, continuous improvement, and shared success. If you're searching for the next company to call home, AMF Bakery Systems provides a teammate-centered culture with exciting career growth opportunities. Diversity of thought and the collaboration of various life experiences are what drive growth and innovation at AMF. AMF Technical Product Manager (TPM) – Workhorse Automation is responsible for defining and executing the product strategy, technology roadmap, and commercial direction of Workhorse Automation.

Serving as the voice of the customer and market, this role drives profitable growth through new product development, portfolio management, innovation, and strategic technology investments. Workhorse Automation is AMF's industrial automation business, providing integrated solutions for bakeries and food manufacturers, including product handling, pan handling, depanning, product loading and unloading, robotic applications, conveying systems, automated material movement, and plant-wide automation systems.

The TPM works closely with customers and cross-functional teams to identify market opportunities, develop differentiated solutions, and ensure the Workhorse portfolio remains competitive, innovative, and aligned with AMF's long-term growth objectives. This position serves as a key link between customers, commercial teams, engineering, and operations to develop automation solutions that improve throughput, labor efficiency, product quality, and operational performance.

Product Strategy & Portfolio Management
~ Identify emerging customer needs, market trends, and automation opportunities that drive future growth.
~ Evaluate, prioritize, and champion new products, features, and enhancements that strengthen market position and customer value.
~ Lead portfolio reviews, lifecycle management activities, and product rationalization efforts.
~ Define product positioning and value propositions for target markets and applications.

New Product Development & Innovation
~ Lead new product development initiatives from concept through commercialization.
~ Partner with Engineering and Operations to ensure successful execution of product development programs.
~ Drive continuous improvement through customer feedback, performance analysis, and value engineering.
~ Commercial Leadership
~ Monitor portfolio performance, revenue growth, margins, and market competitiveness.
~ Support strategic quoting activities and major customer opportunities to ensure technically sound and commercially viable solutions.

Customer & Market Engagement
~ Support customers and commercial teams in identifying the best automation solutions for their operational requirements.
~ Participate in customer visits, site evaluations, and strategic opportunity reviews.
~ Monitor competitive activity, market dynamics, and industry trends to identify growth opportunities and strategic priorities.

Align product strategy with engineering, sales, operations, service, sourcing, and marketing functions.
~ Support product launches through training, technical documentation, and market introduction activities.
~ Act as the primary liaison between commercial and technical teams for product-related initiatives.
~ Bachelor's degree in Engineering, Engineering Technology, Industrial Automation, Business, or a related field; 7+ years of experience in industrial automation, material handling, packaging equipment, manufacturing systems, or related capital equipment industries.
~ Proven experience developing product strategies, technology roadmaps, pricing strategies, and new product development initiatives.
~ Strong technical understanding of industrial automation systems, including controls, robotics, vision systems, conveyors, ASRS solutions, and systems integration.
~ Working knowledge of warehouse and manufacturing software platforms, including WMS, WCS, ERP, and MES systems.
~ Demonstrated ability to translate customer requirements into commercially viable technical solutions.
~ Strong business acumen, including experience with pricing, margin analysis, business case development, and portfolio profitability.
~ Excellent analytical, communication, presentation, and stakeholder management skills.

Ability to travel as needed to support customers, strategic opportunities, market development, and industry events. Customer focus: Demonstrates strong customer focus while balancing business, operational, and financial objectives.
~ Change Management: Embraces change, innovation, and continuous improvement.
~ Holds self and others accountable for commitments, performance, and results.
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