Quick overview
Job description
About the Role
Lead marketing for a technical B2B AI company, owning product marketing, positioning, launches, content, sales enablement, and demand generation. This hands-on leadership role will establish the marketing function and translate complex technical capabilities into clear customer value.
What You'll Do
Set marketing priorities, operating practices, and team capabilities, then hire and develop the team as the company grows.
Shape positioning and messaging for priority use cases, including enterprise data migrations, for technical evaluators, data leaders, and executive buyers.
Lead product launches, competitive analysis, customer research, and use-case development.
Create sales presentations, solution briefs, competitive materials, and demo narratives to support enterprise opportunities.
Own content strategy, website messaging, thought leadership, case studies, and customer stories.
Plan and oversee demand generation through content, email, webinars, partners, events, and selected paid channels.
Build AI-assisted marketing workflows for research, content, campaign execution, and analysis while maintaining quality and technical accuracy.
Manage the marketing plan, budget, tools, and external partners, measuring performance and adjusting investment accordingly.
What We're Looking For
At least 6 years of product marketing experience at a technical B2B company, with experience in positioning and pipeline development.
Hands-on experience marketing enterprise products in data infrastructure, data engineering, cloud platforms, developer tools, or enterprise AI.
Experience working with a major cloud or data platform, such as AWS, Azure, Snowflake, Databricks, or dbt, and familiarity with Salesforce.
Practical experience using AI tools, including building AI-supported marketing workflows.
Ability to operate hands-on as a sole marketer while building a function and team; startup or regulated-industry experience is helpful.
Must be authorized to work in the United States without visa sponsorship.
Compensation & Benefits
Base salary is $190,000 to $220,000 annually. Visa sponsorship is not available.
Location
Hybrid role based in New York, New York, with in-office work 2 to 3 days per week.
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