Small Business Marketing Strategy & Activation

RESPONSIBILITIES

Kforce has a client that is seeking a Small Business Marketing Strategy & Activation Consultant in New York, NY.

Summary

We are seeking a seasoned marketing professional to lead the strategy, activation, and execution of a Small Business marketing program. This individual will own the end-to-end marketing lifecycle, from audience strategy and campaign planning through activation, optimization, and performance measurement. The ideal candidate is equally comfortable developing strategic recommendations and driving day-to-day execution across multiple stakeholders and channels.

Key Responsibilities

• Lead the day-to-day strategy and execution of the Small Business marketing program
• Manage integrated marketing workplans, timelines, stakeholders, and cross-functional teams from planning through launch
• Translate customer research and insights into actionable audience, segmentation, messaging, content, and engagement strategies
• Develop and execute channel activation plans across: Email Marketing; Social Media; Website/Digital Experiences; Events; Paid Media; Retargeting Campaigns; Nurture Programs; Partner Marketing
• Coordinate digital experiences including: Landing Pages; Registration Flows; Resource Hubs; Forms & Tracking; Marketing Automation; CRM Integrations; SEO/GEO Optimization
• Oversee campaign execution and ensure alignment across content, audiences, timing, and channel interactions
• Build stakeholder engagement and advocacy plans to drive adoption and awareness
• Establish KPI frameworks, testing strategies, performance measurement, and optimization recommendations
• Partner with senior leaders and specialist teams to manage dependencies, risks, decisions, and escalations

REQUIREMENTS

• 6-10+ years of experience in: Integrated Marketing; Campaign Strategy & Activation; Customer Engagement; Digital Marketing
• Experience leading programs from strategy through execution
• Strong understanding of: Customer Journeys; Audience Segmentation; CRM & Marketing Automation; Paid, Owned, and Earned Channels; Campaign Measurement & Analytics
• Ability to operate strategically while remaining hands-on in execution
• Strong executive communication and stakeholder management skills
• Proven success working cross-functionally within large organizations

Preferred Qualifications

• Experience in Financial Services, Payments, Technology, or B2B/SMB Marketing environments
• Experience with: MarTech Platforms; Marketing Automation Tools; SEO/GEO; Digital Experience Activation; A/B Testing & Optimization; Performance Marketing

Work Environment

• Remote engagement
• Candidates located in the New York City area are strongly preferred

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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