Marketing Manager

Description
We are looking for a Marketing Manager to lead client relationships and shape strategic marketing initiatives for our client in Central Connecticut. This position is a combination of project management and account management. This role blends account leadership, business development, and cross-functional coordination to ensure strong campaign execution and long-term client success. The ideal candidate brings a consultative mindset, strong commercial awareness, and the ability to guide clients through complex marketing decisions while maintaining high standards of quality and performance.

Responsibilities

Serve as a trusted advisor to clients by developing a strong understanding of their business goals, market landscape, and competitive environment. Lead new client onboarding and oversee project intake to establish clear expectations, timelines, and strategic direction from the start. Present recommendations and campaign concepts with confidence, while clearly communicating value and addressing client feedback constructively. Oversee account performance by tracking profitability, reviewing progress regularly, and identifying opportunities to strengthen results.

Measure client satisfaction on an ongoing basis and take prompt action to resolve concerns, including sensitive budget and scope discussions. Partner with internal teams to build integrated marketing, media, public relations, digital, and social strategies aligned with client objectives. Prepare persuasive proposals and strategic recommendations for existing accounts, and contribute to new business proposals when needed. Identify opportunities to expand client engagements by recommending additional services that support evolving business needs.

Maintain accurate revenue projections and contribute to account planning that supports sustainable growth and healthy client partnerships. Take ownership of overall account health by ensuring deliverables meet strategic expectations and contribute to successful client outcomes. Requirements
7+ years of experience in marketing, account management, or client strategy within a detail-focused services or agency environment. Demonstrated strength in project management, including coordination across multiple stakeholders and priorities.

Experience with formal project management practices; PMP certification is a plus. Familiarity with Agile Scrum methodologies and their application to marketing or digital project delivery. Proven ability to manage cross-functional initiatives involving strategy, creative, digital, and client-facing teams. Hands-on experience supporting digital projects and maintaining workflow efficiency across complex accounts. Proficiency with project management platforms such as Workamajig, Adobe Workfront, or similar tools. Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go.

Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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