B2B Growth Marketing Lead

About the Role

Lead B2B growth marketing for an early-stage AI company focused on content authenticity. You will build the growth strategy from the ground up, working closely with product, performance, brand, and content teams to turn market demand into qualified sales opportunities.

What You'll Do

• Define the ideal customer profile, lead qualification criteria, scoring approach, and sales handoff process.

• Generate demand through paid campaigns, SEO, content, events, and outbound support.

• Build landing pages, email sequences, and retargeting programs that move prospects toward sales conversations.

• Partner with sales on shared definitions, handoff service levels, lead-quality feedback, and useful collateral.

• Track pipeline and cost per lead by channel, then reallocate budget toward the efforts that drive results.

What We're Looking For

• Four to eight years of experience in B2B growth marketing, including ownership of a genuine 0-to-1 build.

• Experience building growth marketing from scratch at an early-stage company or launching a new B2B segment or offering.

• Broad full-funnel experience across SEO, paid search, landing pages, email, webinars, and lead scoring.

• A track record of building new products or initiatives and staying at least one year in all but at most one recent role.

• Established relationships or a network in the education market are valuable.

• Must be authorized to work in the United States without visa sponsorship.

Compensation & Benefits

Base salary: $140,000 to $170,000 per year. Visa sponsorship is not available.

Location

On-site in New York, New York.