Senior Manager or Director Digital Ad Sales Research

NOTICE OF OPENING

Outdoor Sportsman Group
LOCATION:
Denver, CO or New York, NY
DEPARTMENT:
Research
REPORTS TO:
EVP, Marketing & Research
CANDIDATE POOL:
Internal/External Candidates
APPLICATION DEADLINE:
Until Filled
TO APPLY: CLICK HERE

About the Role
We are looking to fill one position at either a Sr. Manager or Director level dependent on the candidate pool we receive. The nature and examples of work performed below will be the same for either level, the main differences are noted as follows:
Sr.

Manager

No direct reports
Works with Digital Analytics Manager to help evaluate digital measurement solutions to help identify those that augment current solutions and will help drive revenue growth.

Director

Has direct reports
Manages the Business Intelligence team to evaluate digital measurement solutions identifying those that augment current solutions and will help drive revenue growth.

Nature of Work

The Sr. Manager or Director, Digital Ad Sales Research contributes to the Ad Sales strategy of the Outdoor Sportsman Groups portfolio of digital properties. Works with Ad Sales to identify and profile audience segments that provide unique sales benefits to advertisers and will drive revenue growth. Coordinates with Digital Ad Sales team and Ad Sales Marketing to develop all Research materials and recurring sales literature for digital properties including Upfront, SHOTShow, ATA, ICAST, etc. Leverage Ad Spend data for Endemic and Non-Endemic Ad Sales prospecting.

Examples of work performed

Works closely with Digital Ad Sales, Ad Sales Marketing, and Digital Analytics Manager to create effective sales positioning that differentiates OSG’s digital portfolio in the marketplace
Analyzes user behavior, creates and maintains key reports, dashboards and analyses utilizing web analytics tools including but not limited to Google Analytics/G4, Conviva and MOAT Analytics
Works closely with Ad Sales, Digital Ad Sales Operations, and Digital Analytics Manager to respond to RFPs and highlight the value of OSG digital and cross-portfolio properties; works with Ad Ops to help develop post-campaign client insights.

Utilizes primary and syndicated research to support sales with the development of strong positioning stories to highlight the value of our digital and cross platform audience and sponsorship opportunities to the advertising community. Provides daily, weekly, monthly, ad hoc and campaign specific insights to drive business decisions and strategy. This description is a summary only and is describing the general level of work being performed, it is not intended to be all-inclusive. The duties of this position may change from time to time and/or based on business needs.

We reserve the right to add or delete duties and responsibilities at the discretion of the supervisor and/or hiring authority.

Working Conditions & Physical Demands

Typical Office Conditions
Lift 50 lbs. daily
Work in extreme weather conditions
Qualifications:
Minimum
BS/BA degree in marketing/communications/economics or related field
1-3 years’ experience in field for Sr. Manager
3-5 years’ experience in field for Director
Applicants must meet minimum qualifications at the time of hire. Preferred
Certification or additional degree
Ability to acquire or produce and maintain a valid driver’s license and meet company vehicle driving standards.

Competencies/Knowledge, Skills & Abilities

Ability to maintain positive attitude and demonstrate professionalism
Ability to maintain a high level of confidentiality
Ability to complete work accurately and in a timely manner
Ability to work independently & in a group setting and demonstrate good judgment skills
Ability to communicate effectively orally and in writing
Possesses excellent interpersonal skills
Ability to multi-task, prioritize and adapt to changing environments
Efficient in Microsoft Office, Word, and PowerPoint. Familiarity with BI tools such as Tableau, Domo, Qlik.

Ability to train team members in advanced analytics reporting techniques.

Compensation

Base salary range per annum starting at:
Sr.

Manager
– $85,000
Director
– $110,000
Benefits Include:
12 Paid Company Holidays
Health Insurance (Medical, Dental, Vision)
Paid Time Off (PTO)
Life Insurance
Short and Long-term Disability
Health Savings Account (HSA)
Flexible Spending plans (FSAs)
401K/Employer Match
Equal Employment Opportunity
Kroenke Sports & Entertainment (KSE) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.