Marketing Program Manager

We are seeking a Specialist, Lead Marketing Communications, to develop and execute marketing communication strategies that align with organizational objectives. This role involves drafting compelling content, refining messaging, and analyzing campaign performance.

 Job Duties:

• Analyzes marketing and promotional needs, and designs and implements marketing communications strategies that support organizational objectives.
• Drafts marketing communications, including promotional publications, presentations, advertisements, or brochures.
• Reviews and edits messages to ensure that they are clear, thorough, on-brand, and seek to preserve the company's image.
• Suggests ways of tailoring messages and delivery channels based on the targeted audience. Collects data on the performance of specific communications or campaigns.
• Handles complex issues and problems, and refers only the most complex issues to higher-level staff.
• Possesses comprehensive knowledge of subject matter.
• Provides leadership, coaching, and/or mentoring to a subordinate group.
• May act as a lead or first-level supervisor.

 Responsibilities:

• Design and implement communication strategies to support company goals
• Create and edit promotional materials such as publications, presentations and advertisements
• Ensure messaging is clear, cohesive, and consistent with the company’s brand identity
• Customize communication approaches based on target audience insights
• Monitor and analyze the effectiveness of marketing campaigns, collecting relevant data for performance evaluation

 Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 4 to 6 years of experience in marketing communications or a similar role.
• Strong leadership abilities with experience in mentoring or supervising others.
• Excellent written and verbal communication skills.
• Ability to influence and persuade effectively.
• Creative thinker with the capacity to innovate in marketing strategies.
• Proficiency in analyzing data to optimize campaign performance