Marketing Content Creator B2B

Job Description
About Giftogram
Giftogram is the leading B2B digital gift card and rewards platform, helping companies send meaningful incentives, recognition, and rewards at scale. We work with enterprise clients across industries and integrate with the tools their teams already use — HubSpot, Salesforce, Slack, Workday, and more. We're a fast-moving team that operates with intention, and we're looking for someone to help us harness AI to do our best work.

About the Role
Giftogram is looking for a Content Editor & AEO Strategist to own how our content performs where buyers now start their research: AI assistants like ChatGPT, Perplexity, Gemini, and Google AI Overviews, alongside traditional search. This position reports to the Head of Revenue and partners with sales, marketing, and customer success to decide what we publish, hold it to a high editorial and factual standard, and prove it drives pipeline. You will spend your time editing, structuring, prioritizing, and measuring far more than drafting.

Understand how AI answer engines choose what to cite, and have changed a page to earn a citation
Are rigorous about facts and comfortable telling a stakeholder that a claim cannot go out as written
Measure yourself on outcomes (citations, traffic, pipeline), not on volume published
Are primarily motivated by writing long-form content yourself
Prefer executing a content calendar someone else set over deciding what belongs on it
Map the questions our buyers ask AI assistants across our core use cases (employee rewards and recognition, customer loyalty and incentives, disbursements and settlements, promotions and giveaways, surveys) and decide which ones Giftogram should be the cited source for
Edit every page before it ships for accuracy, clarity, structure, and voice; Verify product, redemption, pricing, and compliance claims against internal sources before publication
Own the briefs, templates, tooling, and process that turn a target question into a publishable page, and keep improving how content gets made
Manage site architecture for citation: hub-and-spoke structure, internal linking, schema and structured data recommendations, and refresh cadence for pages losing ground
Track share of AI citations by topic, AI referral traffic, engagement, and assisted pipeline in HubSpot and our AEO tooling; 5+ years in content, editorial, or SEO roles, with at least 2 years accountable for outcomes rather than output
~ Comfort using modern AI tools as part of an editorial workflow, with a clear view of where they help and where they fall short
~ Fluency with HubSpot or a comparable CMS and marketing platform, GA4 or similar analytics, and at least one SEO or AEO measurement tool
~ Bonus Points
B2B SaaS or fintech experience selling to HR, marketing, or finance buyers org markup, structured data, and technical SEO fundamentals
Experience reviewing compliance-sensitive content (SOC 2, PCI DSS, GDPR language)
Experience building or scaling a content operation, including the tooling and process behind it
Direct access to leadership and influence over where the content program goes next