Head of Demand and Growth

How often do you get to shape demand generation across the UK and Australia, lead paid and SEO specialists, and help people find support through some of life’s hardest moments?

At Stowe Family Law, that’s the opportunity. You’ll work directly with our Director of Marketing, with scope to develop new paid channels, shape our approach to AI-powered search and see your work contribute to business growth.

We’re growing, and we’re looking for someone who wants to help shape what comes next—for the business and the people they lead.

The role

You’ll bring deep expertise across paid media and organic search, with a track record of turning investment into business growth.

Working with our Paid and SEO Managers, you’ll shape and deliver demand generation plans that grow high-quality leads. You’ll combine practical channel expertise with strong team leadership to improve performance, develop your team and find new opportunities for growth.

Behind every enquiry is someone considering an important next step. Helping them find the right support is what gives the work its purpose.

What you’ll be doing

• Developing and delivering acquisition plans that meet agreed targets for lead volume, quality and cost.

• Managing acquisition budgets and forecasts, monitoring spend and performance, and recommending investment opportunities.

• Leading and developing our Paid and SEO Managers, supporting them to deliver their channel strategies and build capability.

• Finding and scaling effective paid channels beyond Google Search, using structured tests to improve targeting, creative and campaign performance.

• Developing our approach to AI-powered search and search assistants with the SEO Manager.

• Supporting growth in Australia with local colleagues and channel managers, delivering plans that reflect regional demand, service coverage and capacity.

• Leading regular performance reviews with managers and agency partners, identifying opportunities for improvement and making sure plans are delivered.

• Working with Client Services, regional teams, and data and technology colleagues to improve tracking, lead quality and conversion into clients.

• Working with brand and website colleagues on campaigns, content and conversion improvements, and with CRM colleagues on lead follow-up.

What you’ll bring

You’re comfortable setting the direction and getting into the detail. You enjoy helping people develop, sharing what you know and giving your team the confidence to test ideas and learn.

You’ll need:

• A strong track record in consumer lead generation, growing high-quality leads and improving cost efficiency.

• Deep paid media expertise across search, social, display/programmatic, video and audio, with proven results in multiple channels beyond Google Search.

• Expert organic search knowledge across technical, content and local SEO, with evidence of turning visibility into leads.

• Practical experience testing AI-powered search and search assistants, with clear examples of what you measured and learned.

• Experience managing annual acquisition budgets of £1 million or more, with strong forecasting and investment judgement.

• Experience leading managers and specialist teams, with a track record of developing people and working effectively with agency partners.

• Strong analytical skills, using Google Analytics 4, advertising, customer and call tracking data to improve marketing performance.

Your experience may have been gained in-house or through an agency.

What would also be useful

• Experience in professional services or another regulated sector, and experience supporting growth in international markets.

• Experience with business reporting tools such as Power BI, marketing attribution and automation.

What success looks like

Growth in high-quality leads, improved acquisition efficiency and reliable forecasts. You’ll also broaden the contribution from paid channels and organic search, supported by clear learning from AI search testing.

Your next move

We’re ambitious about what comes next for Stowe, and we want our people to grow with us. You’ll have the opportunity to contribute your expertise, develop your team and help more people find us when they need support.

If this sounds like a role you could bring a lot to, we’d love to hear from you.

Benefits

Read about our full benefits package here - https://careers.stowefamilylaw.co.uk/employee-bene...

• Salary £65,000-£70,000 depending on experience

• Annual bonus opportunity

• A wellbeing culture, including Mental Wellbeing days, and access to counselling sessions

• Volunteering leave

• Diversity public holidays

• 26 days holiday

• Enhanced adoption, maternity and paternity pay

• Paid leave for fertility treatment

• Emergency dependants leave

• Bereavement leave

• Medicash health insurance - 24/7 GP’s, dental, counselling, gym discounts

• Training grants

• Life Assurance

• Contributory pension

• Flexible working

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