Full Time Digital Brand Marketing Director

Job Description
Location:
Remote (must have 4-hour overlap with China timezone for effective cross-team communication)
Reports to:
Lordhair is the world's leading men's hair replacement brand, helping thousands of customers worldwide regain their confidence through high-quality, custom hair systems. Our customers aren't just buying a product—they're transforming how they see themselves. We're looking for a Lifecycle Marketing Manager to take full ownership of our retention engine.

You'll be the architect behind how we nurture leads, convert hesitant buyers, and turn first-time customers into lifelong advocates. You'll optimize what's working, rebuild what isn't, and expand into SMS and WhatsApp to meet customers where they are. You'll dig into cohort data, identify drop-off points, and design campaigns that actually move the needle. You'll develop lifecycle strategies across the full customer journey, from first touch through repeat purchase and referral. You'll run cohort analyses to understand customer behavior and translate insights into action.

You'll collaborate with creative and product teams to develop campaigns that educate, engage, and convert. You must have hands-on Klaviyo experience—not just familiarity, but real depth in building flows, managing lists, and troubleshooting deliverability. You should have a track record at an 8-figure e-commerce brand where you've demonstrably improved retention metrics. You need to show evidence of strategic thinking: cohort analysis, LTV optimization, churn reduction, or similar work that proves you understand the "why" behind the tactics.

Experience in men's grooming, hair care, or adjacent categories is a strong plus. Understanding our customer's mindset will accelerate everything. You'll join the #1 hair system brand in the world—a lean, high-impact team where your work directly drives company growth. We're scaling internationally with operations across the US, UK, and China, and you'll play a central role in how we communicate with customers across all markets.

CV/Resume Submission - Gain our attention, keep it specific to Lifecycle management, retention and e-commerce success.
# nCompany Description
We are a world-class hair system brand—a lean, high-impact team where your work directly drives company growth. We're scaling internationally with operations across the US, UK, and China, and you'll play a central role in how we communicate with customers across all markets. We are a world-class hair system brand—a lean, high-impact team where your work directly drives company growth.

We're scaling internationally with operations across the US, UK, and China, and you'll play a central role in how we communicate with customers across all markets.