Marketing Director

Job Description
Job Description
Perfect Afternoon is looking for an experienced, hands-on Director of Marketing to lead digital marketing strategies for a diverse group of clients. This is both a leadership and working role. The ideal candidate understands how paid media, SEO, AEO, content, email, websites, landing pages, analytics, and conversion optimization work together to produce measurable results. You will guide our marketing team, work directly with clients, oversee campaigns, and help improve how we use AI and automation across the agency.

Lead Marketing Strategy
Develop marketing strategies based on each client’s goals, audience, budget, and growth opportunities
Turn business objectives into clear campaign plans, timelines, and performance goals
Connect marketing activity to qualified leads, sales, revenue, and return on investment
Present strategies, results, and recommendations directly to clients
Oversee Digital Campaigns
Plan, manage, and improve campaigns across channels such as:
Google Ads and Microsoft Advertising
Meta, LinkedIn, and other social platforms
Email marketing and automation
Display and remarketing
Organic search and content marketing
Video and emerging digital platforms
Ensure that targeting, messaging, creative, landing pages, offers, and tracking work together as one strategy.

Direct SEO /AEO
Oversee strategies that improve client visibility in traditional search results and AI-generated answers. Provide direction in areas including:
Technical SEO
Keyword and search-intent research
Content strategy
Structured data and schema
Local SEO
Internal linking and site structure
Core Web Vitals
AI-search visibility and citation readiness
Stay current with search engine changes, generative AI, and how people use AI tools to find and evaluate businesses.

Guide Websites, Landing Pages, and CRO
Work with designers, developers, and content teams to plan and improve client websites and landing pages. Provide direction on:
User experience and navigation
Content and messaging
Calls to action
Forms and lead-capture processes
HubSpot workflows
Mobile usability
Page speed
SEO and AEO
Conversion optimization
Use analytics, heat maps, user behavior, and testing to improve engagement, lead quality, and conversion rates. Measure Performance
Set practical goals and KPIs for campaigns and websites.

Use tools such as Google Analytics 4, Google Search Console, Looker Studio, HubSpot, advertising-platform analytics, heat maps, and call tracking to evaluate results. Turn the data into clear insights and practical next steps for clients and internal teams. Use AI and Agents
Use AI tools and agents to improve marketing research, planning, execution, analysis, and reporting.

Identify opportunities to use AI for

Audience and competitive research
Campaign planning and optimization
SEO, AEO, and content strategy
Data analysis and reporting
Website and landing-page improvements
Marketing automation
Internal processes and quality assurance
Help the team build useful AI-assisted workflows that save time and improve client results. Review AI-generated work for accuracy, quality, and brand fit. Protect client confidentiality and follow responsible practices related to privacy, intellectual property, and human oversight.

Lead the Team
Lead, mentor, and support members of the marketing team
Set clear priorities, responsibilities, and expectations
Review strategies, campaigns, reports, and deliverables
Help team members improve their marketing, communication, and AI skills
Identify opportunities to improve processes, training, and technology
Work closely with account management, design, development, content, sales, and agency leadership
What We’re Looking For
At least five years of professional digital marketing experience
At least three years of agency or multi-client experience
Previous experience managing or mentoring marketing professionals
Experience planning campaigns across multiple digital platforms
Strong knowledge of SEO and emerging AEO practices
Experience with websites, landing pages, CRO, and analytics
Experience using AI tools or agents to improve workflows or client outcomes
Experience with WordPress or a similar CMS
Proficiency with GA4, GSC, Ads, and reporting tools
HubSpot proficiency, including forms, workflows, CRM data, and lead-generation processes
Familiarity with paid social, email marketing, CRM systems, and marketing automation
Experience developing strategies, budgets, forecasts, and reports
Strong written, verbal, presentation, and client-management skills
The ability to manage multiple clients, campaigns, projects, and deadlines
Strong judgment, curiosity, organization, and attention to detail
Mac proficiency
A bachelor’s degree in marketing, communications, business, or a related field is preferred, but equivalent professional experience will be considered.

Ideal candidates will live in the Detroit area and be available to work in our Pleasant Ridge office as part of a hybrid schedule. What You Can Expect From Us
A fair and competitive salary / benefit package based on experience
Encouraging co-leadership driven by accumulative results for clients
A collaborative, fast-paced, non-corporate agency environment
Work-from-home flexibility as part of a in-office/hybrid schedule
18 days of PTO and paid holidays