Social Media Content Creator / Marketing

Who we are
Apollo Tyres Ltd is an international tyre manufacturer and the leading tyre brand in India. The company has multiple manufacturing units in India and a unit each in The Netherlands and Hungary. The company markets its products under its two global brands – Apollo and Vredestein, and its products are available in over 100 countries through a vast network of branded, exclusive and multi-product outlets. As the Digital Content Creator, you will be the driving force behind Vredestein's new TikTok channel.

You'll create, film, edit, and publish content that makes Vredestein relevant, entertaining, and authentic for a younger audience while staying true to the brand’s voice, tone, guidelines, and quality standards. You'll have the freedom to experiment, test new content formats, spot trends before they peak, and help shape Vredestein's social personality from the ground up. Ensure Vredestein’s brand experience is maintained on its TikTok channel, tailored to platform-specific audiences globally, by working closely with regional teams, social media agencies, and internal stakeholders.

Content Creation
Develop and produce TikTok-first content for the Vredestein channel. Film, edit, and publish short-form videos using mobile-first production techniques. Create content around cars, road trips, lifestyle, motorsport, travel, sustainability, design, and culture. Generate fresh content ideas that resonate with Gen Z and younger millennial audiences. Participate in content shoots both in-office and on location across London and the UK. Trend Spotting & Community Engagement
Monitor TikTok trends, sounds, creators, memes, and emerging formats daily.

Engage with followers and help build an authentic community around the brand. Track competitor activity and share regular insights with the marketing team. Brand Storytelling
Help translate technical automotive topics into entertaining, relatable content. Work with marketing teams, agencies, influencers, and ambassadors to develop campaigns. Ensure content aligns with brand values while maintaining a genuine TikTok voice. Performance Analysis
Monitor content performance using TikTok analytics. Report on engagement, reach, follower growth, and content learnings.

Recommend improvements based on audience behaviour and platform best practices. Proven experience creating engaging content for TikTok, Instagram Reels, or YouTube Shorts. (Links to your TikTok, Instagram, YouTube, or other content portfolio. Active TikTok user with a strong understanding of platform culture. Strong photography and video editing skills using CapCut, Adobe Premiere Rush, Canva, or similar tools. Excellent storytelling and creative thinking abilities. Strong awareness of internet culture, trends, and social-first content formats.

Passion for cars, motorsport, travel, cycling, or automotive culture. Experience growing a personal social media account. Experience working with influencers or content creators. Knowledge of social media analytics. Current student or recent graduate in digital marketing or design.