System Marketing Brand Manager - Employer Brand & Talent Acquisition

System Marketing Brand Manager - Employer Brand & Talent Acquisition
Overview
IU Health |
System Marketing Brand Manager - Employer Brand & Talent Acquisition
Location:
Fairbanks Hall, Indianapolis, IN
Schedule:
Monday-Friday, 8:00 AM - 5:00 PM]
Build Your Career with IU Health!
Join our dynamic Marketing team as the System Marketing Brand Manager, focusing on Employer Brand and Talent Acquisition. In this role, you'll develop and execute integrated marketing strategies that elevate IU Health's reputation as an employer of choice and support our mission to make Indiana one of the nation's healthiest states. If you're a creative, strategic thinker with proven experience in healthcare marketing, this is your opportunity to make a meaningful impact in a mission-driven organization.

About the Role
The System Marketing Brand Manager will lead the development of comprehensive brand strategies, orchestrate omni-channel marketing campaigns, and leverage research insights to attract and retain top talent. You will collaborate across functions in a matrix environment, working closely with agency partners and internal teams to craft compelling messaging that resonates with prospective and current team members, physicians, and community partners.
Your expertise in storytelling, digital marketing, and campaign management will be instrumental in enhancing IU Health's employer brand and supporting talent acquisition efforts.

Key Responsibilities
Develop and implement strategic marketing and brand plans to support IU Health's growth and reputation goals, particularly in employer branding and talent acquisition. Lead cross-functional collaboration to design and execute integrated marketing initiatives across channels, including digital, social media, public relations, and internal communications. Manage relationships with external agencies and creative teams to develop compelling content and marketing collateral that align with brand strategy.

Monitor, analyze, and report on campaign performance, market trends, and competitive insights; use data to refine strategies and maximize ROI. Conduct research to understand the target audience's needs, preferences, and perceptions; translate insights into effective messaging and storytelling. Support content creation and amplification efforts across multiple platforms, including social media, website, and internal channels.

Collaborate with a variety of teamssystem marketing, service line marketing, digital, and communicationsto ensure consistent, impactful messaging aligned with organizational priorities. Maintain awareness of industry trends and best practices in healthcare marketing, employer branding, and digital engagement. Qualifications
Bachelor's Degree required; Master's Degree preferred.
5-7 years of relevant marketing experience, preferably in healthcare, with a focus on consumer marketing or employer branding.

Proven success in developing and executing multi-channel marketing campaigns, including digital and paid media. Experience managing agency relationships and creative teams within a complex, matrix organization. Strong storytelling skills, with the ability to craft compelling narratives for diverse audiences. Demonstrated strategic thinking, project management, and analytical skills. Excellent communication, collaboration, and diplomacy skills, with the ability to handle unexpected challenges professionally. Why IU Health?

We are dedicated to your personal and professional growth through ongoing learning opportunities, leadership development, and a collaborative environment. Join us to help shape Indiana's healthcare future while advancing your marketing career. Interested? If you're passionate about healthcare marketing, employer branding, and making a difference, apply today! Apply Now
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IU Health Benefits
IU Health is an

Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We are an equal opportunity employer and value diversity and inclusion at IU Health. IU Health does not discriminate on the basis of race, color, religion, sex, sexual orientation, age, disability, genetic information, veteran status, national origin, gender identity and/or expression, marital status or any other characteristic protected by federal, state or local law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Indiana University Health is Indiana's most comprehensive health system, with 15 hospitals and nearly 40,000 team members serving Hoosiers across the state.

Our partnership with the Indiana University School of Medicine gives our team members access to the very latest science and the very best training, advancing care for all. We're looking for team members who share the things that matter most to us. People who are inspired by challenging and meaningful work for the good of every patient. People who are compassionate and serve with a purpose. People who aspire to excellence every day. People who are always ready to apply themselves.