Marketing & Brand Manager (On-Site)

Job Description
Job Description
Marketing & Brand Manager
Ground & Hounds Coffee Co. | Sunbury, PA
Full-Time | On-Site
Lead the Brand. Build the Strategy. Drive the Growth. Fresh Roasted Coffee is looking for an experienced
Marketing & Brand Manager to lead marketing across our new coffee brand, Gounds & Hounds. This is a management-level, hands-on marketing position for someone who can develop the strategy AND execute it.

What You'll Own
Develop and execute the overall marketing strategy
Establish marketing goals, campaigns, calendars, and performance metrics
Lead brand positioning, messaging, voice, and visual identity
Develop strategies to grow individual brands and product lines
Oversee social media strategy and content across multiple platforms
Create and/or oversee graphics, photography, video, reels, and other content
Develop email marketing and customer retention campaigns
Oversee website and e-commerce marketing initiatives
Manage digital advertising and promotional campaigns
Support product launches, seasonal campaigns, events, and promotions
Research competitors, customer behavior, and market trends
Manage marketing vendors, agencies, freelancers, and creative partners
Qualifications
Degree in Marketing, Business, Communications, Advertising, or a related field required
3–5+ years of progressive marketing or brand management experience preferred
Demonstrated experience developing and executing marketing strategies
Experience managing brands, product lines, or multiple marketing channels preferred
Strong social media and digital marketing experience
Excellent written and verbal communication skills
Strong project management and organizational skills
Experience with content creation, including graphics, photography, and/or video
Experience with email marketing, e-commerce, website management, and digital advertising preferred
Experience with Canva, Adobe Creative Suite, Google Analytics, or similar tools preferred
Experience managing marketing vendors or outside agencies is a plus
Important: This Is an On-Site Position
This position is located at our facility in Sunbury, PA and requires working on-site five days per week.

This is NOT a remote or hybrid position. Candidates must be able to reliably commute to
Sunbury, PA
. Why Fresh Roasted Coffee? Fresh Roasted Coffee is a growing specialty coffee roaster and manufacturer based in Sunbury, PA. We produce coffee and tea for our own brands as well as wholesale, private-label, co-packing, and e-commerce customers. You'll have the opportunity to make a real impact on a growing family of brands and help shape the company's marketing direction as we continue to grow.

If you're ready to take ownership of marketing, build brands, and drive measurable growth, we want to hear from you! Competitive Benefits
We take care of our team like we take care of our beans:
Health, dental, and vision insurance
401(k) with employer match
Paid holidays and paid time off
Generous employee discount on coffee and tea
Job Posted by ApplicantPro