Director Business Development & Marketing - ECommerce

Job Description
Job Description
Description:
JOB TITLE:
Director Business Development & Marketing – ECommerce
DEPARTMENT:
Tire Squire
REPORTS TO:
Director E-Commerce and Warehousing
LOCATION:
Katy, Texas
FLSA STATUS:
Exempt
Position Summary:
This position is responsible for driving profitable growth across Amazon, eBay, Walmart Marketplace, Shopify and future digital commerce channels. This role is heavily focused on execution, marketplace optimization, advertising performance, brand building, content strategy, promotional planning, and revenue growth.

Key Responsibilities

Lead marketplace growth across Amazon, eBay, Walmart Marketplace and Shopify. Own conversion rate optimization, Buy Box performance, advertising efficiency, listing quality and catalog expansion. Develop and execute advertising campaigns across Amazon Ads, Walmart Connect, eBay Promoted Listings and other channels. Lead content strategy including A+ Content, Brand Stores, images, video and customer-facing messaging. Build annual promotional calendars and campaigns around Prime Day, Black Friday, Cyber Monday, holiday seasons and category-specific opportunities.

Conduct competitive analysis and market intelligence gathering to identify growth opportunities. Develop marketing plans and campaigns based on marketplace trends, consumer behavior and competitive insights.

Requirements

Qualifications:
7+ years in e-commerce, marketplace management, digital commerce, or performance marketing.
Expert knowledge of Amazon Seller Central and Amazon Advertising.
Experience with Walmart Marketplace, eBay and Shopify.
Demonstrated success scaling revenue through marketplace optimization and advertising.
Strong experience building brands and executing content strategies.
Advanced Excel, analytics and reporting capabilities.

Skills and Competencies

Strong ownership mentality and execution focus
Ability to prioritize multiple initiatives in a high-growth environment
Data-driven decision making and analytical problem solving
Advanced marketplace and digital advertising expertise
Strong communication and stakeholder management skills
Experience managing agencies, contractors and internal team members
Strategic marketing planning with hands-on execution capability
Brand development and content leadership experience
Ability to identify market shifts and rapidly capitalize on selling opportunities
Continuous improvement mindset and operational discipline
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; and talk and hear. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.?