Data Analyst (AdTech / TV Measurement)

Job Title: Senior Data Analyst (AdTech / TV Measurement)

Location: San Francisco, New York, Seattle, or Little Rock AR
 

About the Role

Our client builds complex market analysis platforms for very large clients in the media domain. They're looking for a Senior Data Analyst who combines AdTech and TV industry experience with strong data modeling, SQL, and Python skills. You'll work on reporting and analytics initiatives for client customers, partnering with the Customer Success, Product, and Engineering teams.

You'll generate insights from clean room technologies, including LiveRamp Clean Room and emerging solutions such as Amazon Marketing Cloud and Google Ads Data Hub. The focus is on building visualizations, dashboards, and reports that help customers make data-driven decisions.

Responsibilities

• Lead measurement initiatives and develop KPIs and learning plans that support customers' marketing objectives
• Develop, implement, and maintain analytics systems, tools, and frameworks for efficient customer analysis
• Design observational analytics approaches (including mining multi-dimensional datasets) and experimental methods, and build scalable analysis templates and libraries across customer use cases and verticals
• Work hands-on with customer data to answer key business questions, enable campaign optimization, and identify ways to improve effectiveness, efficiency, and productivity
• Design rich, compelling visualizations and dashboards using a variety of data visualization tools
• Work directly with customer stakeholders to gather requirements, share findings, and build relationships
• Present internally and externally, using data to tell a story and explain complex concepts to business and technical audiences
• Dive deep with internal and external clients to understand their measurement needs and turn them into product improvements, and help design new analytical offerings

Required Skills & Experience

• 7+ years of experience with SQL and Python
• 10+ years in analytics or data science, with expertise in measurement and attribution
• Strong AdTech industry experience
• Strong TV industry experience
• Solid understanding of data modeling techniques, with the ability to explain complex concepts to different audiences
• Ability to independently prepare analysis using SQL, Python, Excel, and statistical methods
• Experience with marketing measurement analysis
• Experience with data-driven dashboards and BI

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