Consumer PR Manager

Requisition ID: 222

The Opportunity

We’re looking for a Consumer PR Manager to build our in-house consumer PR capability from the ground up, making Voy famous across consumer affairs, health and wellness media. You’ll own the stories that bring our patients, people and expertise to life, using patient experiences, proprietary data and cultural moments to create compelling narratives that earn national press coverage. Working alongside our corporate communications agency, you’ll have the autonomy to shape how millions of people perceive Voy, strengthen our reputation as a trusted healthcare provider and demonstrate the commercial impact of PR.

What you’ll do

• Build a bank of compelling patient case studies across weight loss, hair loss, testosterone and menopause, securing consent and ensuring every story is handled ethically and responsibly.
• Mine Voy’s patient, customer and outcomes data to uncover newsworthy insights and develop data-led stories that secure meaningful consumer press coverage.
• Leverage your network of consumer affairs, health and wellness journalists to pitch and place human-interest stories across national and consumer media.
• Identify opportunities to newsjack cultural moments and emerging trends, positioning Voy and its experts at the centre of relevant conversations.
• Partner with our corporate communications agency to identify consumer angles within corporate news and ensure stories reach the right audiences through the right channels.
• Work closely with medical, legal and compliance teams to ensure all communications meet relevant regulatory requirements, including ASA, MHRA and GPhC standards.
• Own monthly PR reporting and analytics, tracking coverage, share of voice, message pull-through, backlinks and referral traffic to understand performance and opportunities for improvement.
• Refine our PR strategy using data and insights, demonstrating the commercial impact of coverage while managing external partners and prioritising activity across multiple brands.

Who you are

• You’re an experienced PR professional with at least six years of experience, including a strong track record in healthcare, consumer health or wellness communications.
• You’re a compelling storyteller who knows how to turn complex healthcare topics, patient experiences and proprietary data into distinctive, newsworthy narratives.
• You’re well-connected within consumer affairs, health and wellness media, with an established network of journalists and demonstrable experience securing national and consumer press coverage.
• You’re data-driven and commercially minded, with experience mining company data to uncover compelling consumer insights and translating them into earned media opportunities.
• You’re analytical and results-oriented, comfortable using media monitoring, coverage tracking and web analytics tools to measure performance and demonstrate PR’s impact.
• You’re culturally curious, with a strong understanding of popular culture and the ability to spot and capitalise on timely newsjacking opportunities.
• You’re confident navigating regulated or sensitive categories, exercising sound judgement around patient consent, ethical storytelling and healthcare communications compliance.
• You’re a proactive owner who can influence senior stakeholders, collaborate across medical, legal and commercial teams, and manage freelancers or agency partners in a fast-paced, multi-brand environment.