Digital Marketing Manager

Job Description
Job Description
Zimmer Communications is growing! Zimmer Communications is looking to add an experienced Digital Marketing Manager to join our growing team. This person will lead the digital department in strategizing, building, managing, and optimizing digital campaigns while working with our current sales team to promote digital advertising solutions in a B2B capacity. The digital department delivers digital solutions to new and existing clients that reach their goals while growing Zimmer Communications' digital revenue.

Why You Should Work Here

Are you someone who:
Thrives on building long term relationships in a professional setting? Enjoys presenting marketing solutions to current and prospective clients? Likes creative problem solving while managing a portfolio of accounts? Feels satisfied in reaching goals through efficient time management? Then the Digital Marketing Manager position could be the perfect fit for your next opportunity!

Responsibilities
Manage, train, and lead the digital department as needed
Join sales team on client meetings to help close current and new business digital accounts
Drive digital sales growth by identifying client needs and developing comprehensive digital marketing strategies
Conduct thorough market research, competitor analysis, and audience segmentation to identify target demographics and tailor campaign accordingly.

Manage digital campaigns including CTV/OTT, Display, Paid Search, Remarketing, and Online Video
Regularly monitor campaign performance, generate actionable insights, and make data-driven optimizations
Conduct monthly/quarterly meetings with digital clients to review campaign performance, key findings, and recommendations
Stay current with industry trends and emerging technologies to identify opportunities and improve campaign performance
Meet with sales staff regularly to provide support and training on digital tactics
Education/Experience
Bachelor's degree in marketing or related field
2 years working in digital marketing or equivalent experience preferred
Experience planning and managing targeted display, online video, paid search, and streaming TV advertising campaigns
Understanding of digital marketing metrics/KPIs and experience analyzing campaign performance
Proficient in Google Suite products
Google Ads Certifications required
Zimmer Communications is an equal opportunity employer.