Digital Marketing Specialist

Description
We are looking for a Digital Marketing Specialist to support integrated online marketing efforts for a long-term contract opportunity based in Saint Paul, Minnesota. This role focuses on strengthening campaign performance across paid media, email outreach, LinkedIn targeting, and website content updates. The ideal candidate will combine hands-on platform expertise with strong coordination skills to help manage priorities, maintain digital assets, and deliver effective marketing support.

Responsibilities

Improve audience and contact list performance by organizing, refining, and supporting database-driven marketing activities. Plan, launch, and optimize paid search campaigns to increase visibility, traffic quality, and return on advertising spend. Execute LinkedIn account-based marketing initiatives that align outreach efforts with targeted business audiences. Provide ongoing marketing support and advisory assistance to internal stakeholders and related business needs.

Maintain website content and help ensure pages remain accurate, functional, and aligned with campaign objectives. Coordinate multiple marketing activities by tracking timelines, managing deliverables, and supporting day-to-day project progress. Monitor campaign results and identify opportunities for adjustment using digital performance data and analytics tools. Requirements
Hands-on experience with Google Ads and Google AdWords campaign management. Working knowledge of digital marketing principles across paid media, email, and web channels.

Experience using Google Analytics to evaluate traffic, engagement, and campaign performance. Ability to support and execute email campaign activities with attention to audience targeting and messaging quality. Strong organizational skills with the ability to manage accounts, projects, and competing deadlines effectively. Clear communication skills and the ability to collaborate with cross-functional stakeholders. Comfort maintaining website content and supporting ongoing digital marketing operations. Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go.

Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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