Senior Marketing Manager - Lifecycle

Immediate need for a talented Senior Marketing Manager - Lifecycle. This is a 06+months contract opportunity with long-term potential and is located in Mountain View, CA(Onsite). Please review the job description below and contact me ASAP if you are interested.

Job ID: 26-30900

Pay Range: $80/hr - $88/hour. Employee benefits include, but are not limited to, health insurance (medical, dental, vision), 401(k) plan, and paid sick leave (depending on work location).

Key Responsibilities:

• Develop and execute end-to-end lifecycle marketing campaigns focused on customer acquisition, adoption, engagement, retention, and expansion.
• Build personalized and data-driven marketing experiences using customer insights, behavioral data, segmentation, and analytics.
• Partner with cross-functional teams including Product, Analytics, Creative, Sales, and Marketing Operations to deliver integrated campaigns.
• Leverage AI/ML models, propensity models, recommendation engines, and generative AI to improve targeting, personalization, and campaign performance.
• Develop and optimize campaigns across CRM channels including email, SMS, push notifications, and in-product advertising.
• Analyze campaign performance and customer behavior to identify opportunities for growth and improve marketing effectiveness.
• Create reporting, dashboards, and performance insights using analytics platforms.
• Manage multiple marketing initiatives simultaneously, prioritizing work based on business and customer impact.
• Support campaign testing, experimentation, measurement, and continuous optimization.
• Create campaign concepts, prototypes, and marketing assets in collaboration with creative partners.
• Lead cross-functional initiatives in a fast-paced, matrixed environment

Key Requirements and Technology Experience:

• 5+ years of experience in Lifecycle Marketing.
• Proven experience in growth marketing, lifecycle marketing, and personalized marketing campaigns.
• Experience marketing SaaS products or technology solutions.
• Hands-on experience with one or more CRM marketing channels, including:
• Email
• SMS
• Push notifications
• In-product advertising
• Experience using advanced analytics, AI/ML models, propensity modeling, recommendation engines, or generative AI in marketing applications.
• Strong data analysis and campaign performance measurement skills.
• Experience working cross-functionally with Product, Analytics, Creative, Sales, and other business teams.
• Strong project management, prioritization, organization, and communication skills.
• Bachelor's degree (BA/BS) in Business, Marketing, or a related field is highly preferred.
• Familiarity with tools such as Tableau, Amplitude, Quickbase, Workfront, Asana, Jira, Figma, Canva, Lucid, Miro, Docs, Sheets, and Slides

Our client is a leading Healthcare Industry, and we are currently interviewing to fill this and other similar contract positions. If you are interested in this position, please apply online for immediate consideration.

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