Marketing Specialist

Job Description
Job Description
Marketing Specialist
Nell Hill's | Kansas City, MO | Full-Time | On-Site | $20–$25/hour
ABOUT NELL HILL'S
Nell Hill's is looking for an experienced Marketing Specialist who is passionate about home design, retail storytelling, and community engagement - someone ready to own our brand presence and help the world fall in love with what we do. We are looking for a creative, proactive Marketing Specialist to lead our marketing presence from strategy through execution - social media, content, email, photography, events, and more.

You will be present in the store, at events, and at the center of everything that makes Nell Hill's what it is. We are looking for someone who brings ideas before they are asked, moves with urgency and ownership, and finds real satisfaction in seeing creative work drive results. If you love beautiful brands, thoughtful storytelling, and the energy of a growing local business, this role was built for you.

WHAT YOU'LL DO
Brand Strategy & Campaigns
Develop and execute marketing campaigns to drive brand awareness, customer acquisition, and follower growth
Plan and maintain consistent messaging, themes, and branding across all channels
Conduct market research to identify target audiences, analyze competitors, and inform strategy
Build and distribute press releases to promote events, new arrivals, and brand news
Develop advertising materials and campaigns to promote Nell Hill's products and services
Build campaign strategy documents with timelines, content plans, and ad strategy for key sale periods
Collaborate across departments to ensure marketing efforts align with business and product goals
Social Media & Content
Own daily social media posting - captions, asset selection, scheduling, and community engagement
Actively grow our social media following through strategic content, engagement, and audience development
Maintain a monthly content calendar and route content for approval on schedule
Build and manage paid social campaigns, tracking performance and adjusting strategy
Create graphics and promotional content for sales, events, and new arrivals
Photography & Events
Plan and prep monthly photo shoots, developing shot lists and managing all assets
Lead and participate in on-site photo and video shoots and live social content capture
Physically present to organize, execute, attend, and photograph in-store events and activations
Plan and coordinate marketing support for trade shows, seasonal events, showhouses, and special projects
Manage event vendors and budgets, ensuring activations stay on-brand and within cost projections
Blog, Email & Newsletter
Write, edit, and publish blog posts on a regular, consistent schedule and manage email distribution
Maintain and publish internal newsletter content
Build and manage email and SMS campaigns including sales, events, new arrivals, and blog sends
Manage audience segmentation for targeted follow-up across customer groups
Analytics & Reporting
Monitor marketing KPIs including follower growth, engagement rates, and campaign performance
Develop and lead consumer surveys to strengthen understanding of customer behavior and preferences
Track projects to measure effectiveness and prepare status reports for stakeholders
Website, Print & PR
Manage website content including homepage updates, blog publishing, and product optimization
Design flyers, signage, tags, and printed promotional materials; manage print vendor relationships
Respond to media inquiries, coordinate with publications, and pitch brand thought leadership opportunities
WHAT WE'RE LOOKING FOR
3–5 years of marketing experience in retail, lifestyle, home design, or a brand-forward environment
A creative ideas generator with a track record of campaigns that drove real results
Strong knowledge of social media, content creation, email marketing, and digital analytics
Comfortable and confident on a photo or video shoot - whether directing or capturing
Available and eager to be physically present at events, shoots, and in-store activations
Highly organized, self-directed, and able to self-manage multiple projects without being managed
Clear communicator who collaborates well across departments and with leadership
Passionate about home design, retail storytelling, and community engagement
STORE HOURS
Monday – Saturday: 10:00 AM – 6:00 PM
Sunday: 12:00 PM – 5:00 PM
PHYSICAL REQUIREMENTS
Comfortable standing and walking for extended periods, including during events
Able to lift and carry equipment and materials for events and photoshoots
Adaptable to a lively retail environment with frequent in-person interaction
INTERESTED?

We'd love to hear from you. Send your resume, a few examples of your work, and a brief note about a campaign or marketing idea you're proud of to: hr@nellhills.com
Nell Hill's is a locally owned, deeply loved store with a team that genuinely cares about the brand, about each other, and about every guest who walks through the door. Our team doesn't just market a brand - they live it, tell its story, and make people feel something. If that's the kind of work that excites you, we'd love to meet you! Nell Hill's · Kansas City Store · Locally Owned ·

Equal Opportunity Employer