Adobe Analytic Target Consultant - Testing & Personalization

What Working at Hexaware offers:

Hexaware is a dynamic and innovative IT organization committed to delivering cutting-edge solutions to our clients worldwide. We pride ourselves on fostering a collaborative and inclusive work environment where every team member is valued and empowered to succeed.

Hexaware provides access to a vast array of tools that enhance, revolutionize, and advance professional profile. We complete the circle with excellent growth opportunities, chances to collaborate with highly visible customers, chances to work alongside bright brains, and the perfect work-life balance.

With an ever-expanding portfolio of capabilities, we delve deep into and identify the source of our motivation. Although technology is at the core of our solutions, it is still the people and their passion that fuel Hexaware s commitment towards creating smiles.

At Hexaware we encourage to challenge oneself to achieve full potential and propel growth. We trust and empower to disrupt the status quo and innovate for a better future. We encourage an open and inspiring culture that fosters learning and brings talented, passionate, and caring people together.

We are always interested in, and want to support, the professional and personal you. We offer a wide array of programs to help expand skills and supercharge careers. We help discover passion the driving force that makes one smile and innovate, create, and make a difference every day.

The Hexaware Advantage: Your Workplace Benefits

• Excellent Health benefits with low-cost employee premium.
• Wide range of voluntary benefits such as Legal, Identity theft and Critical Care Coverage
• Unlimited training and upskilling opportunities through Udemy and Hexavarsity

Adobe Analytic Target Consultant Testing & Personalization

Remote

Fulltime with Hexaware

Position Overview

The Senior Consultant Testing & Personalization is responsible for designing, implementing, and optimizing experimentation and personalization programs for enterprise clients. This role combines deep technical expertise in Adobe Target with strong consulting and business acumen to deliver customer experiences that drive measurable business outcomes.

The ideal candidate is a hands-on practitioner who can build and troubleshoot Adobe Target solutions, integrate Adobe Experience Cloud technologies, and collaborate effectively with business, product, analytics, and engineering teams.

Key Responsibilities

• Design, develop, and deploy Adobe Target activities including A/B Tests, Experience Targeting (XT), Multivariate Tests (MVT), Auto-Target, Automated Personalization, and Recommendations.
• Configure audiences, offers, profile scripts, and targeting rules.
• Develop personalized experiences using HTML, CSS, JavaScript, and JSON.
• Troubleshoot implementation, audience qualification, and reporting issues.
• Translate business goals into testing strategies, personalization use cases, and measurement plans.
• Analyze experiment results and provide actionable optimization recommendations.
• Support integrations across Adobe Target, Adobe Analytics, Adobe Experience Platform (AEP), Adobe Web SDK, and Data Collection.
• Lead client discussions, gather requirements, and present technical solutions and recommendations.

Required Qualifications

• 5+ years of experience in digital experimentation, personalization, or marketing technology.
• 3+ years of hands-on Adobe Target implementation experience.
• Strong proficiency in HTML, CSS, JavaScript, and browser debugging tools.
• Experience with Adobe Analytics, Adobe Data Collection, and Adobe Web SDK.
• Strong troubleshooting, communication, and consulting skills.
• Ability to work effectively with both technical and business stakeholders.

Preferred Qualifications

• Adobe Target certification.
• Experience with Adobe Experience Platform (AEP), Adobe Customer Journey Analytics (CJA), or Adobe Journey Optimizer (AJO).
• Experience with APIs, data layers, CDPs, and agile delivery methodologies.
• Familiarity with CRO, experimentation, and personalization best practices.

Technical Skills

Required

• Adobe Target
• Adobe Analytics
• Adobe Web SDK
• Adobe Data Collection
• HTML, CSS, JavaScript
• A/B & Multivariate Testing
• Audience Segmentation
• QA & Debugging

Preferred

• Adobe Experience Platform (AEP)
• Adobe Customer Journey Analytics (CJA)
• Adobe Journey Optimizer (AJO)
• APIs & JSON
• SQL
• Git

Success Profile

A successful consultant combines strong Adobe Target implementation skills with strategic thinking, helping clients translate business objectives into scalable testing and personalization programs that improve customer engagement and conversion performance.

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